BlueLithium

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BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.

BlueLithium was acquired by Yahoo in September 2007 for approximately $300 million in cash.

Other companies in the display advertising space include DoubleClick, Specificmedia, Quigo, ValueClick, Advertising.com, Tribal Fusion, and aQuantive.

Products

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AdPath

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Website	bluelithium.com/products.html
Stage	Live
Tags	advertising, behavioraltargeting

Behavioral-targeting-based advertising.

Above: AdPath Screenshot -- #1

Selective Inventory Partnership

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Website	bluelithium.com/products.html
Stage	Live
Tags	advertising, behavioraltargeting

Publishers form a non-binding relationship with BlueLithium to show ads only to specific customers, rather than on rotation.

Above: Selective Inventory Partnership Screenshot -- #1

Traffic Analytics

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