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BlueLithium

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BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.

BlueLithium was acquired by Yahoo in September 2007 for approximately $300 million in cash.

Other companies in the display advertising space include DoubleClick, Specificmedia, Quigo, ValueClick, Advertising.com, Tribal Fusion, and aQuantive.

Milestones

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• 
  BlueLithium was acquired by Yahoo! for $300M. (9/4/07)
  Posted 11/7/07 at 8:13am
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  BlueLithium received $11.5M in Series A funding. (2/1/05)
  Posted 8/22/07 at 10:30pm
• 
  BlueLithium added David Mariani as Chief Technology Officer.
  Posted 11/7/07 at 8:38am
• 
  BlueLithium added Dave Zinman as General Manager, BlueLithium Ad Network.
  Posted 11/7/07 at 8:39am
• 
  BlueLithium added Jay Webster as General Manager, Performance Netw.
  Posted 11/7/07 at 8:38am
• 
  BlueLithium added Dakota Sullivan as Chief Marketing Officer.
  Posted 11/7/07 at 8:38am
• 
  BlueLithium added Kamal Kaur as Vice President, Media.
  Posted 11/7/07 at 8:39am
• 
  BlueLithium added Tim Mahlman as Chief Revenue Officer.
  Posted 11/7/07 at 8:37am
• 
  BlueLithium added William Lonergan as Chief Financial Officer.
  Posted 11/7/07 at 8:37am
• 
  BlueLithium added Tim Brown as Managing Director, BlueLithium EU.
  Posted 11/7/07 at 8:37am
• 
  BlueLithium added Scott Kauffman as President and Chief Operating Officer.
  Posted 11/7/07 at 8:36am
• 
  BlueLithium added Gurbaksh Chahal as Founder.
  Posted 11/7/07 at 8:36am
• 
  BlueLithium added Eugene Kislyi as Vice President, Engineering.
  Posted 11/7/07 at 8:39am
• 
  BlueLithium added Rich LeFurgy as Board of Directors.
  Posted 4/1/08 at 7:11am

Videos

Screenshots

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Products

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AdPath

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Website	bluelithium.com/products.html
Stage	Live
Tags	advertising, behavioraltargeting

Behavioral-targeting-based advertising.

Above: AdPath Screenshot -- #1
Uploaded: 2/5/08

Selective Inventory Partnership

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Get an invitation to this site from InviteShare here!

Website	bluelithium.com/products.html
Blog	crooglas.com
Stage	Live
Launch Date	April 27, 2009
Deadpool Date	April 27, 2009
Deadpool Post	crooglas.com
Tags	advertising, behavioraltargeting

Publishers form a non-binding relationship with BlueLithium to show ads only to specific customers, rather than on rotation.

Above: Selective Inventory Partnership Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Compete

Sources

1. xxx Acquires Ad Network BlueLithium (techcrunch.com) [edit]
2. Citation Needed [add]