BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.
|Launch Date||April 27, 2009|
|Closed Date||April 27, 2009|
Publishers form a non-binding relationship with BlueLithium to show ads only to specific customers, rather than on rotation.