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Acquired byYahoo!
Price$300M
Date9/2007
TermsCash

General Information

Offices

San Jose, USA
3055 Olin Avenue, Suite 2200
San Jose, CA, 95128
USA

People

Chief Technology Officer
Vice President, Engineering
Chief Marketing Officer

Funding

TOTAL $11.5M
FUNDING TOTAL $11.5M
Series A, 2/2005
3i Group
Walden Venture Capital
$11.5M

Competitors

Tags

BlueLithium

BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.

BlueLithium was acquired by Yahoo! in September 2007 for approximately $300 million in cash.

Other companies in the display advertising space include DoubleClick, Specificmedia, Quigo, ValueClick, Advertising.com, Tribal Fusion, and aQuantive.

Recent Milestones

Videos

Screenshots

Products

AdPath

Websitebluelithium.com/products.html
StageLive
Tags advertising, behavioraltargeting

Behavioral-targeting-based advertising.

BlueLithium screenshot
Above: AdPath Screenshot -- #1
Uploaded: 2/5/08

Selective Inventory Partnership

Get an invitation to this site from InviteShare here!
Websitebluelithium.com/products.html
Blogcrooglas.com
StageLive
Launch DateApril 27, 2009
Closed DateApril 27, 2009
Closed Postcrooglas.com
Tags advertising, behavioraltargeting

Publishers form a non-binding relationship with BlueLithium to show ads only to specific customers, rather than on rotation.

BlueLithium screenshot
Above: Selective Inventory Partnership Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Bluelithium

Sources

  1. Yahoo Acquires Ad Network BlueLithium (zpwjnbkofczw.com) [edit]
  2. Citation Needed [add]
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Last Edited 1/19/14

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