BlueKai created an online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building a database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions, it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations.

Milestones
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BlueKai received $10.5M in Series B funding. (12/15/08)

Posted 12/15/08 at 10:27pm
BlueKai received $3.2M in Series A funding. (4/1/08)

Posted 12/15/08 at 10:27pm
BlueKai added Grant Ries as Chief Revenue Officer.

Posted 12/15/08 at 10:27pm
BlueKai added Omar Tawakol as CEO.

Posted 12/15/08 at 10:27pm
BlueKai added Michael Bigby as CTO.

Posted 12/15/08 at 10:27pm
BlueKai added Alex Hooshmand as SVP, Global Product & Operations.

Posted 12/15/08 at 10:27pm