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Exit

Acquired byOracle Corporation
Date2/2014

General Information

Offices

HQ

People

Co-Founder & CEO
CFO
SVP Global Sales
Vice President of Solutions Engineering & Consulting
SVP Marketing
Vice President, Product
Board Member
Board Member
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Acquisitions

Tracksimple, 1/2011

Funding

TOTAL $50.1M
FUNDING TOTAL $50.1M
Series A, 4/2008
Redpoint Ventures
Hadi Partovi
Ali Partovi
e.ventures
$3.2M
Series B, 12/2008
Battery Ventures
Redpoint Ventures
$10.5M
Series C, 2/2010
GGV Capital
Redpoint Ventures
Battery Ventures
$21.4M
Series D, 1/2012
Split Rock Partners
Battery Ventures
GGV Capital
Redpoint Ventures
$15M

Tags

BlueKai

BlueKai is the world’s first and only complete enterprise data activation solution for intelligent marketing.

BlueKai offers its customers a system for managing and activating all their 1st, 2nd and 3rd party data in all marketing and customer engagements. BlueKai represents the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data. BlueKai leads the data-driven marketing space with the industry’s first, and most advanced, Data Management Platform as well as the industry’s first, and most well-connected, Data Exchange.

BlueKai currently works with thousands of companies and is currently trusted by almost half the Fortune 30 brands to activate their data. In 2013 BlueKai was named to Forbes “50 Most Promising US Companies” list as well as Fast Company’s “10 Most Innovative Global Companies in Big Data.”

Recent Milestones

Videos

Above:

This video was originally posted on Beet.TV

Added: 11/8/12
Above:

BRX chat with BlueKai

Added: 11/8/12

Screenshots

BlueKai screenshot
Above: BlueKai Screenshot -- #1
Uploaded: 8/26/09

Products

Data Activation System

Add some content to this product

Traffic Analytics

Quantcast

Livegraph

Compete

Bluekai

Sources

  1. Oracle Buys BlueKai (marketwatch.com) [edit]
  2. BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple (techcrunch.com) [edit]
  3. BlueKai Raises $3.2 Million For Marketing Data Exchange (paidcontent.org) [edit]
  4. ata Provider BlueKai Closes $10.5M Second Round (paidcontent.org) [edit]
  5. BlueKai Raises $21 Million For Online Target-Marketing Data Exchange, SEC (techcrunch.com) [edit]
  6. Citation Needed [add]
  7. OnMedia Top 100 (bluekai.com) [edit]
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Last Edited 4/15/14

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