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General Information

Websitebluekai.com
CategoryConsumer Web
Phone425-452-9200
Email
Employees4
Founded2007
Descriptiononline data exchange

Offices

HQ
170 120th Ave NE,
E200
Bellevue, WA, 98005
USA

People

CEO
Chief Revenue Officer
CTO
SVP, Global Product & Operations

Funding

Total$13.7M
Series A, 4/08
Redpoint Ventures
$3.2M
Series B, 12/08
Battery Ventures
Redpoint Ventures
$10.5M

Tags

consumers, intent, ad

BlueKai

BlueKai created an online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building a database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions, it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations.

Milestones

  • Received $10.5M in Series B funding. (12/15/08)
    Posted 12/15/08 at 10:27pm
  • Received $3.2M in Series A funding. (4/1/08)
    Posted 12/15/08 at 10:27pm
  • Grant Ries, Chief Revenue Officer added.
    Posted 12/15/08 at 10:27pm
  • Omar Tawakol, CEO added.
    Posted 12/15/08 at 10:27pm
  • Michael Bigby, CTO added.
    Posted 12/15/08 at 10:27pm
  • Alex Hooshmand, SVP, Global Product & Operations added.
    Posted 12/15/08 at 10:27pm

Videos

Screenshots

BlueKai screenshot
Above: BlueKai Screenshot -- #1
Uploaded: 8/26/09

Traffic Analytics

Quantcast

Livegraph

Compete

Bluekai

Sources

  1. BlueKai Raises $3.2 Million For Marketing Data Exchange (paidcontent.org) [edit]
  2. ata Provider BlueKai Closes $10.5M Second Round (paidcontent.org) [edit]

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