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General Information

Offices

HQ
131 Innovation Drive
Suite 250
Irvine, CA, 92612
USA
BlueCava - New York City
1375 Broadway
Floor 10
New York, NY, 10018
USA

People

Co-Founder, COO
CFO
CTO
Board of Directors
Advisory Board
Advisory Board
Advisory Board
Chief Data Scientist
Executive Chairman

Funding

TOTAL $39M
FUNDING TOTAL $39M
Angel, 10/2010
Mark Cuban
$5.3M
Venture Round, 10/2011
S3 Ventures
$5.6M
Venture Round, 4/2012
$2M
Venture Round, 7/2013
$10.1M
Series B, 1/2014
S3 Ventures
PerformanceEdge Partners
Zeitgeist Holdings, LLC
$13M
Venture Round, 2/2014
$3.01M

Tags

BlueCava

BlueCava’s Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech.

Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary association process. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.

Recent Milestones

Videos

Screenshots

BlueCava screenshot
Above: BlueCava, Inc
Uploaded: 5/2/13

Sources

  1. Mark Cuban Invests in Device-Tracking Firm (blogs.wsj.com) [edit]
  2. SEC (sec.gov) [edit]
  3. SEC (sec.gov) [edit]
  4. SEC (sec.gov) [edit]
  5. BlueCava Closes $13m Second Funding (finsmes.com) [edit]
  6. SEC (sec.gov) [edit]
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Last Edited 2/6/14

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