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General Information
Descriptionsocial commerce platform


Via Teodosio 65
Milan, 20131, ITA


Founder - CTO
Co-founder - CMO
Partner - Platform Engineer


TOTAL $1.57M
Venture Round, 7/2012



We help people and businesses to sell their products wherever they are online: websites, blogs or Facebook.

Using a single, centralized e-commerce platform they can save time and efforts, preserve their online identities and reach their potential customers where they actually are.

The name comes from “E-commerce made easy as blogging”. Create a Shop on Blomming and, in few minutes, bring it also on your blog, website or Facebook page to sell from there, too. Now available also on iPhone.

Newest release (Mar. 2013) is the Social Affiliation. Now everybody, being a “Social Media Lover” or, better, a blogger, can make money with a simple Like, a Tweet, a Pin, etc. buy simply sharing e-commerce products created by others. Or, of course, with the “Three Shops in one” system powered by Blomming.

This is our view of “Social Commerce”: Publish, Share and Sell. Everywhere.

Cool Vendor in E-Commerce 2012, Gartner, Inc., USA Innovative Niche E-commerce Providers to Watch 2012, Gartner, Inc., USA Best E-Tailer - Best Pure Online Player, Accenture, Italy, 2012 Premio Nazionale per l’Innovazione (National Innovation Prize) 2012, Presidenza della Repubblica, Italia Top 25 Startup, Southern Europe TechTour, 2011 Selected by Seedcamp Jan. 2011.

Recent Milestones

  • Check
    Blomming — Blomming adds another relevant tile to its pervasive Social Commerce strategy: a mobile application for iPhone. (2/4/13)
    Posted 3/11/13 at 8:12am via
  • Check
    Blomming — Earlier in July, Blomming obtained a EUR 1.3 million investment by Vertis Venture. This significant economic boost has allowed Blomming to accelerate its growth path with six new entries. (10/22/12)
    Posted 3/11/13 at 8:09am via
  • Check
    Blomming — Blomming receives a considerable investment to accelerate its international growth and scale its product and marketing efforts worldwide. The Early Stage round has been made by Vertis Venture (7/23/12)
    Posted 3/11/13 at 8:08am via
  • Dollar
    Blomming received $1.57M (€1.3M) in Venture Round funding. (7/23/12)
    Posted 7/23/12 at 5:05am via
  • Check
    Blomming — Blomming is Cool Vendor in e-commerce 2012 by Gartner (4/13/12)
    Posted 4/13/12 at 6:29am via
  • Check
    Blomming — Paypal-Blomming: first European implementation of Direct Payments on Facebook (3/16/12)
    Posted 3/27/12 at 6:39am via
  • Check
    Blomming added Nicola Jr Vitto as Founder - CTO.
    Posted 1/31/12 at 2:40am
  • Check
    Blomming added Alberto D'Ottavi as Co-founder - CMO.
    Posted 1/31/12 at 2:42am
  • Check
    Blomming added Matteo Cascinari as CEO.
    Posted 1/31/12 at 2:42am
  • Check
    Blomming added Andrea Salicetti as Partner - Platform Engineer.
    Posted 3/7/13 at 4:19am



Blomming: Sell and Buy on the Social Web

Added: 8/2/11


Blomming screenshot
Above: Homepage
Uploaded: 3/11/13


Blomming Web Platform


  1. Blomming helps people buy and sell stuff on the social Web, raises $1.65m in funding ( [edit]
  2. first European implementation of Direct Payments on Facebook ( [edit]
    Blomming is Cool Vendor in e-commerce 2012 by Gartner ( [edit]
    Blomming Announces A Relevant Early Stage Investment From Vertis SGR ( [edit]
    Blomming Gets €1.3 Million Funding, Triples The Growth, Breaks The 10.000 Shop Barrier ( [edit]
    Blomming Goes To iPhone, Adds Mobile Commerce To Social Commerce ( [edit]
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Last Edited 4/13/13

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