|Description||UGC Discovery Platform|
BloggersBase is offering a premium UGC discovery and delivery platform for media companies, including newspapers, magazines, leading blogs and broadcast networks.
This platform is based on crowd-sourcing techniques and is algorithms-enhanced - powered by bloggers creating content and moderated by influential readers.
BloggersBase aims to solve the problem of UGC overflow, of uncontrolled and usually low quality, enabling media companies to incorporate premium user generated content into their offerings, effectively and at practically no extra cost.
A successful implementation of one version of the white-label solution is The Jerusalem Post Submission Contest.
BloggersBase also offers a B2C solution for individual bloggers and readers, implementing its platform as an online citizen journalism magazine spanning various topics, each implemented as a multi-authored blog, moderated by algorithm-enhanced crowd wisdom.
|Launch Date||December, 2008|
BloggersBase.com is a destination site implementing the BloggersBase premium UGC discovery platform. The site takes the form of an online magazine, spanning various topics, each one implemented as a competition-based multi-authored blog.
The competition is an ongoing weekly event - each newcomer can submit a contending post to the blog that matches his or her topic and at the end of the week the best contenders replace the least successful bloggers co-authoring the most visible part of each blog.
The site helps bloggers get discovered and gain exposure, while it allows readers to get quality content on the topic that interests them in one place. Involved readers can earn influence and decide about the content of each topic and its contributors.
Almost 50 topic-specific blogs span everything from technology and media through lifestyle, travel, business, hobbies, science, philosophy, photography, to humor, politics, opinions and many others.
Bloggers can get discovery, gain exposure and win prizes, with no extra effort: Each blogger can maintain their own blog on any platform they choose and automatically submit content through an RSS-feed tool or other CMS plugins. Moreover, the site also boasts and advanced and easy to use publishing wizard for on-site content creation.
Readers get the best posts on the subject that interests them all in one place. Reading a blog on BloggersBase means each post can be created by a different user, but they are all top quality and on the topic of that blog. Involved readers are encouraged to comment and vote on all posts, deciding who is promoted and who is demoted. The platform’s unique voting system also reduces fraud and discovers user expertise, rewarding them with increased influence.
|Launch Date||July, 2009|
BloggersBase provides a white-label platform that enables premium UGC integration for newspapers, magazines, publishers, broadcast networks, blogs and other media entities.
UGC is an extremely powerful tool for media companies to increase interaction with their audience and to get a large amount of content with minimal costs. However, the overflow, the vast quantities of UGC and its uncontrolled quality make traditional editorial methods ineffective.
BloggersBase offers a discovery platform for premium UGC, that will allow media companies to effectively and cheaply open up to their audience and offer full UGC integration.
The platform is completely customizable and offers a range of possible integrations:
Establishing a complete blogs section in any media company that doesn’t yet support UGC integration, including full visual design adjustment.
Enhancing an existing blog section by adding multi-authored blogs on topics of choice on the customer’s site, thus possibly extending their offer of blogs and opening themselves up to much more user interaction.
Open up channels that allow full user interaction in a sandbox environment (competition based blogs, possibly off the main site) with only the top quality posts delivered to be reviewed by editors and published on the main site. See working example: The Jerusalem Post Submission Contest
White-labeling of content only â€“ companies that don’t have or want a blogs section of their own can simply get syndicated content from BloggersBase.com according to a set of customizable filters.
White-labeling of a robust rating system â€“ integrate only voting components into an existing system and through API calls provide discovery services for best content, top content creators and expert raters thereof.
Content Marketplace - allowing publishers to buy and order content from top bloggers in defined domains based on various parameters (related to the BloggersBase.com product)