|Description||mobile AR advertising platform|
|Seed, 1/12 |
To ‘blipp’: the action of instantaneously converting anything in the real world into an interactive wow experience.
Blippar is the revolutionary free-app platform behind this new behaviour, enabling users to bring the world around them to life through the camera on a smart device. On opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker. No clicks, no delays – just instant gratification.
Based in London and launched in 2011, blippar was set up by a team of entrepreneurs and innovators, with the specific intent of building a platform for media and brand owners. Within just a few months of launch the company is already winning awards, press attention and some of the largest brands in the world as clients.
Blippar at Inspire Conference, London showcasing Mobile Augmented Reality advertising platformAdded: 6/25/11