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blippar

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About blippar

To ‘blipp’: the action of instantaneously converting anything in the real world into an interactive wow experience.

Blippar is the revolutionary free-app platform behind this new behaviour, enabling users to bring the world around them to life through the camera on a smart device. On opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker. No clicks, no delays – just instant gratification.

Based in London and launched in 2011, blippar was set up by a team of entrepreneurs and innovators, with the specific intent of building a platform for media and brand owners. Within just a few months of launch the company is already winning awards, press attention and some of the largest brands in the world as clients.

Recent Milestones

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• 
  blippar received () in Seed funding. (1/3/12)
  Posted 1/3/12 at 5:02am via techcrunch.com
• 
  blippar added Jessica Butcher as co-founder and CMO. (4/6/11)
  Posted 7/12/11 at 12:59am
• 
  blippar added Stephen Shaw as Business Development Director. (3/20/11)
  Posted 7/26/11 at 10:47pm
• 
  blippar added James Pimentel-Pinto as Director of Product Development.
  Posted 10/30/11 at 10:50am
• 
  blippar added Ambarish Mitra as co-founder and CEO.
  Posted 5/30/11 at 1:27am
• 
  blippar added Steve Spencer as Co-founder and CCO.
  Posted 1/21/12 at 4:35am

Videos

Screenshots

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Above: Image recognition with blippar
Uploaded: 6/9/11

Sources

1. Blippar Raises Seed Funding From Qualcomm For Mobile Augmented Reality Technology (techcrunch.com) [edit]