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General Information

Offices

London, GBR
Blaze HQ 27 Paul Street
London, EC2A 4JU, GBR

Funding

TOTAL $500k
FUNDING TOTAL $500k
Seed, 2/2014
Index Ventures
Richard Branson
$500k

Tags

Blaze

Blaze are an intelligent biking brand. Launching with the Laserlight (Jan 2014), a radical innovation tackling the greatest cause of cyclist fatality – being caught in the ‘blind spot’ and vehicles turning across an unseen bike.

Laserlight is a high quality front light, which uses a green laser to project the image of a cyclist down onto the road ahead. It alerts drivers in front of the rider of their presence, preventing them turning across their path.

Cycling is booming. Over half a million journeys are made by bike in London every day (more in Copenhagen, Amsterdam, Portland…) but last year over 3,000 people were killed or seriously injured in Britain alone. Blaze are using innovative technology to solve the many challenges facing urban cyclists, starting with the biggest barrier, personal safety.

Recent Milestones

Videos

Above:

Blaze Kickstarter Video - Nov 2012

Added: 12/16/13
Above:

Blaze CNN Feature Video - Sept 13

Added: 12/16/13
Above:

Behind the scenes of manufacture, video made by PCH International.

Added: 2/12/14

Screenshots

Products

Laserlight

Websiteblaze.cc/product/lights/laserlight

THE WORLD’S FIRST LASERLIGHT

We have reimagined the bicycle light. In addition to being a high quality front light, the Laserlight has a unique safety feature. It tackles the most common cause of cycle accident (vehicles turning across an unseen bike) by projecting the image of a bike out of the blind spot and onto the road ahead.

The greatest danger to a cyclist is often in front; vehicles ahead turning across your path, the classic blind spot scenario. 79% of cycle accidents occur when the bicycle is ‘travelling straight ahead’ and a vehicle manoeuvres into them. Laserlight gives you a bigger footprint on the road, it alerts drivers ahead of your presence and prevents them turning across your path.

LOADED WITH KEY FEATURES

We wanted our Laserlight to be the ultimate bicycle light by design and performance, before you consider the laser. Rechargeable, USB compatible and 100% waterproof. One of our favoUrite aspects of the design is the control panel. The magnetic charging pins allow for a completely sealed casing and quick connectivity. Battery level is indicated through coloured backlights around the charging pins and the large flush buttons ensure ease of use through even the thickest winter gloves.

INTELLIGENCE BUILT IN

An internal magnetic switch keeps the laser safely switched off when out of its bracket on the bracket, preventing accidental activation .

The Li-ion battery lasts forever (well, 13 hours in our recommended mode, to be precise), but once it starts getting low, the Laserlight will alert you. Then, once nearly discharged, it will switch to energy saving mode - giving four hours of additional run time to get you home safely.

The Laserlight even knows when it’s in extreme conditions - too hot and a red indicator will flash; too cold and a blue indicator will flash.

Sources

  1. Bicycle Startup Blaze Pulls In Investment From Index Ventures And Sir Richard Branson (techcrunch.com) [edit]
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Last Edited 2/14/14

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