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General Information

CategorySoftware
Phone415-513-5152
Employees
Founded2004

Offices

San Francisco, USA
703 Market Street
Suite 480
San Francisco, CA, 94103
USA

People

Founder

Funding

TOTAL $2.5M
VENTURE FUNDING TOTAL $2.5M
Series A, 6/06
Canaan Partners
Draper Richards
$2.5M

Tags

BlackFoot

BlackFoot, Inc., a technology and services company, provides multi-channel campaign analysis and marketing intelligence management tools. It offers Analytix, a Web-based platform for multi-channel campaign analysis and data modeling that enables advertising agencies, marketers, and publishers to integrate their disparate data sources and specific business logic to develop marketing performance measurement and return-on-customer analysis. The company’s products also include Liber8or, which enable offline marketing to online activity measurement; digital marketing to e-commerce, call center, and site activity measurement; and analysis of media planning, market spend, and customer interactions, as well as data services, which offers monitoring, service level agreement, managed, and account manager services. In addition, it offers custom applications that offer data collection, cleansing, and normalization; ad operations; marketing data cube and dashboard development; and data modeling and advanced analytics services. The company was founded in 2004 and is headquartered in San Francisco, California with an additional office in Chicago. As of July 11, 2007, BlackFoot, Inc. operates as a subsidiary of MediaBank, LLC.

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Sources

  1. BlackFoot Inc., a San Francisco-based provider of a multichannel marketing intelligence platform, has raised $2.5 million in Series A funding (hosting.mansellgroup.net) [edit]
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Last Edited 4/23/10

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