BlackArrow

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BlackArrow is an advertising startup with offices in California and New York City who are developing a multiplatform ad management system.

BlackArrow’s platform manages, delivers, and measures targeted advertising across broadband, VOD, and eventually DVR platforms. Its customers are both cable operators and content owners, though none have been announced publicly yet.

Basically, they have found a way to insert advertisements in TV and Internet video programming, and it shows the ads even if people try to skip over ads with their DVRs. MediaVillage summarized it well: If an operator can provide programmers with ways to monetize their programming through on-demand, programmers will provide operators with blockbuster high demand content; BlackArrow aims to provide those means.

BlackArrow was founded byDiMA Group partners Tom Morgan and Pat Dunbar, who are responsible for the AdLab program and Innovation in Digital Advertising (ID!A) Program.

Milestones

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• Received $20M in Series C funding. (10/6/08)
  Posted 10/5/08 at 7:57pm
• Received $12M in Series B funding. (10/1/07)
  Posted 11/13/07 at 3:34am
• Received $6M in Series A funding. (12/04)
  Posted 12/27/07 at 8:57am
• Courtenay Harry, VP Advertising Business Devlpnt added.
  Posted 12/27/07 at 7:35am
• Bill Niemeyer, chief of analysis and research added.
  Posted 12/27/07 at 7:36am
• Kelly Ryan, VP content business development added.
  Posted 12/27/07 at 7:37am
• Chris Hock, Senior Vice President, Product Management added.
  Posted 12/27/07 at 7:33am
• Sharon Mandell, Senior Vice President & CTO added.
  Posted 12/27/07 at 7:32am
• Dean Denhart, President & CEO added.
  Posted 12/27/07 at 7:32am
• David Stengle, vice president, distribution added.
  Posted 12/27/07 at 7:41am
• Thérèse Bruno, senior director, marketing added.
  Posted 12/27/07 at 7:47am
• Scott Kurnit, Board of Advisors added.
  Posted 10/8/09 at 2:38am

Videos

Screenshots

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Products

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BlackArrow

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Website	blackarrow.tv
Tags	advertising

Above: BlackArrow Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

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Sources

1. TechCrunch [edit]
2. thealarmclock.com [edit]
3. BlackArrow Raises $20 Million For On-Demand TV Advertising (techcrunch.com) [edit]