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BlackArrow

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BlackArrow is a provider of advanced television advertising technology for New TV: VOD, DVR, broadband, mobile and other emerging platforms.

The BlackArrow Advanced Advertising System is designed to address the technological complexities and business issues within on-demand advertising environments. The BlackArrow Sales Suite enables television ad-sales organizations to define, manage and fulfill multiplatform, multioperator advertising campaigns to reach audiences who increasingly embrace time-shifted media on their televisions, computers and mobile phones. For content distributors, the BlackArrow Decision Suite offers powerful ad decision logic and proven system interoperability to deploy dynamic ad insertion rapidly in VoD and other television environments.

BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures, NDS Group, LTD. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif.

Milestones

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• 
  BlackArrow added Tim Hanlon as Advisor. (11/1/05)
  Posted 11/8/11 at 1:05pm
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  BlackArrow added Keith Kryszczun as Vice President, Sales. (3/1/09)
  Posted 11/16/10 at 12:44pm
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  BlackArrow added Nick Troiano as President. (3/1/09)
  Posted 11/16/10 at 12:44pm
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  BlackArrow added Scott Kurnit as Board of Advisors.
  Posted 10/8/09 at 2:38am
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  BlackArrow added Thérèse Bruno as senior director, marketing.
  Posted 12/27/07 at 7:47am
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  BlackArrow added David Stengle as vice president, distribution.
  Posted 12/27/07 at 7:41am
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  BlackArrow added Kelly Ryan as VP content business development.
  Posted 12/27/07 at 7:37am
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  BlackArrow added Chris Hock as Senior Vice President, Product Management.
  Posted 12/27/07 at 7:33am
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  BlackArrow added Dean Denhart as CEO.
  Posted 12/27/07 at 7:32am
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  BlackArrow received in Series C funding. (5/18/11)
  Posted 5/20/11 at 5:26pm via finsmes.com
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  BlackArrow received $27M in Series C funding. (4/19/10)
  Posted 4/19/10 at 12:40pm via paidcontent.org
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  BlackArrow received $14.8M in Series B funding. (11/13/06)
  Posted 3/26/10 at 7:04pm via paidcontent.org
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  BlackArrow received $6M in Series A funding. (12/1/04)
  Posted 12/27/07 at 8:57am
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  BlackArrow received $12M in Series B funding. (10/1/07)
  Posted 11/13/07 at 3:34am via thealarmclock.com
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  BlackArrow — BlackArrow Receives Strategic Investment from Motorola Ventures (11/16/10)
  Posted 11/16/10 at 6:50pm via finsmes.com

Videos

Screenshots

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Above: BlackArrow Screenshot -- #1
Uploaded: 7/6/10

Products

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BlackArrow

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Website	blackarrow.tv
Tags	advertising

Above: BlackArrow Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Compete

Sources

1. TechCrunch [edit]
2. Ad Insert Start-up BlackArrow Raises $14.75 Million For Unskippable Ads (paidcontent.org) [edit]
3. thealarmclock.com [edit]
4. BlackArrow Raises $20 Million More For “New TV” Ad Systems (paidcontent.org) [edit]
5. BlackArrow Receives Financing from Time Warner Cable; Closes $27M Seris C Funding (finsmes.com) [edit]
6. BlackArrow Receives Strategic Investment from Motorola Ventures (finsmes.com) [edit]