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General Information


65 N. San Pedro St.
San Jose, CA, 95110
New York
135 West 26th Street: 11th Floor
New York, NY, 10001


chief financial officer
chief technology officer
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BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. Reaching 30 million homes, BlackArrow’s advanced advertising software platform enables customers to increase revenues by delivering more timely and efficient sales and marketing messages, to extend TV business models and affiliate partnerships to new platforms, and to gain real-time reporting and measurement insights across multiple screens. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Google, Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, California. For more information, please visit

Recent Milestones



This video was originally published on Beet.TV

Added: 8/6/08

This video was originally published on Beet.TV

Added: 5/26/12

This video was originally published on Beet.TV

Added: 6/11/13

The New Frontier of TV

Added: 10/3/13


BlackArrow screenshot
Above: BlackArrow Screenshot -- #1
Uploaded: 7/6/10
BlackArrow screenshot
Above: BlackArrow Solutions
Uploaded: 10/3/13


BlackArrow Advanced Advertising System
Tags advertising

The BlackArrow Advanced Advertising System is used by service providers such as Comcast, Time Warner Cable, and Rogers Communications to manage the technological complexities and business issues associated with advanced advertising across multiplatform pay-TV environments. For pay-TV service providers, BlackArrow Central offers a central, open, standards-based platform for managing placement opportunities, business rules and ad policies, and for controlling real-time ad routing and return path data aggregation. BlackArrow Campaign enables ad sales and marketing organizations to define, manage and monetize multiplatform advertising campaigns. BlackArrow Audience enables pay-TV providers to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising to the appropriate audience. BlackArrow Linear manages the insertion of advertising and alternate content into live/linear video streams. BlackArrow Analytics provides ad sales organizations with verified on-demand ad impressions and reporting against programs, markets/zones, dayparts, and audiences. For content providers, the BlackArrow Affiliate offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.

BlackArrow screenshot
Above: BlackArrow Advanced Advertising System Screenshot -- #1
Uploaded: 2/5/08
BlackArrow screenshot
Above: BlackArrow Advanced Advertising System
Uploaded: 10/3/13

Traffic Analytics






  1. TechCrunch [edit]
  2. Ad Insert Start-up BlackArrow Raises $14.75 Million For Unskippable Ads ( [edit]
  3. [edit]
  4. BlackArrow Raises $20 Million More For “New TV” Ad Systems ( [edit]
  5. SEC ( [edit]
  6. BlackArrow Receives Strategic Investment from Motorola Ventures ( [edit]
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Last Edited 3/27/14

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