| Website | blackarrow.tv |
| Category | Advertising |
| Phone | 650.642.6400 |
| Employees | 60 |
| Description | Advanced advertising for New TV |
| Total | $59.8M |
| Series A, 12/04 Intel Mayfield Fund Polaris Venture Partners | $6M |
| Series B, 11/06 Mayfield Fund Polaris Venture Partners Intel Capital | $14.8M |
| Series B, 10/07 Cisco Comcast Ventures Intel Mayfield Fund Polaris Venture Partners | $12M |
| Series C, 4/10 NDS Group Comcast Ventures Intel Capital Mayfield Fund Polaris Venture Partners Cisco Time Warner Cable | $27M |
| Series C, 5/11 Time Warner Cable |
BlackArrow is a provider of advanced television advertising technology for New TV: VOD, DVR, broadband, mobile and other emerging platforms.
The BlackArrow Advanced Advertising System is designed to address the technological complexities and business issues within on-demand advertising environments. The BlackArrow Sales Suite enables television ad-sales organizations to define, manage and fulfill multiplatform, multioperator advertising campaigns to reach audiences who increasingly embrace time-shifted media on their televisions, computers and mobile phones. For content distributors, the BlackArrow Decision Suite offers powerful ad decision logic and proven system interoperability to deploy dynamic ad insertion rapidly in VoD and other television environments.
BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures, NDS Group, LTD. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif.
This video was originally published on Beet.TV
Added: 8/6/08