| Website | bizo.com |
| Category | Advertising |
| Employees | |
| Founded | 5/08 |
| Description | Advertising Targeting |
| Total | $6M |
| Unattributed, 5/08 ZoomInfo | |
| Unattributed, 11/09 Bessemer Venture Partners Venrock Vulcan Capital Ascent Venture Partners | $6M |
ZoomInfo has spun off its bizographic advertising business unit into a new company, Bizo, Inc..
Bizo is an advertising targeting platform based on people’s business demographics. Bizo allows you to analyze business traffic visiting your site. Their business information index also allows marketers to deliver targeted online ads to specific business audiences in order to get highly qualified leads.
The Bizo spinoff is wholly funded by ZoomInfo. As a result, existing ZoomInfo investors, including Venrock, Flagship and Vulcan, are significant shareholders in the new company.
