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bit.ly

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bit.ly is a URL shortener, a web service which shrinks long URLs. Unlike early URL shorteners, bit.ly offers statistical tools to track the popularity of the shortened links. In May 2009, Twitter replaced TinyURL with bit.ly as its default link shortening tool; this move drastically increased bit.ly’s popularity.

Milestones

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• 
  bit.ly added Dave McClure as Investor. (4/09)
  Posted 12/8/09 at 6:05pm
• 
  bit.ly received $2M in Series A funding. (3/30/09)
  Posted 3/30/09 at 1:54pm
• 
  bit.ly added Peter Hershberg as Investor.
  Posted 7/27/09 at 8:20am
• 
  bit.ly added Nathan Folkman as System Architect.
  Posted 6/29/09 at 2:24pm
• 
  bit.ly added Frank Mashraqi as Advisor.
  Posted 9/16/09 at 7:30pm
• 
  bit.ly added Andrew Cohen as General Manager.
  Posted 6/29/09 at 2:23pm
• 
  bit.ly added Chris Sacca as Advisor/Investor.
  Posted 5/19/09 at 11:58pm
• 
  bit.ly added Joshua Stylman as Investor.
  Posted 5/18/09 at 1:14pm
• 
  bit.ly added Todd Levy as Product Lead.
  Posted 6/29/09 at 2:24pm

Videos

Screenshots

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Products

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Bitly.TV

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Website	Bitly.tv
Launch Date	December 17, 2009
Tags	video, viewing, bitly, twitter, video-sharing, viral

Bitly.TV is a product by Bit.ly that shows all the videos featured based on bit.ly’s bitrank algorithm. The product looks at velocity, popularity and persistence of the videos being shared through the URL shortening service.

Bitly.TV features a lightbox player for video viewing, along with a live stream of Tweets about that video. The service offers the ability re-share Twitter, Facebook, or via email.

Above: Bitly.TV Screenshot -- #1
Uploaded: 12/17/09

Traffic Analytics

Quantcast

Compete

Sources

1. TinyURL Rival Bit.ly Raises $2 Million (businessinsider.com) [edit]