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General Information

Offices

Birdback Limited
8 Charterhouse buildings
Goswell Road
London, EC1M 7AN, GBR
Birdback Limited
Trommesalen 5, 2nd floor
Copenhagen, 1614, DNK
Birdback Limited
32 Boulevard de Strasbourg
CS30108
Paris, 75010, FRA

People

Co-founder & CEO
Co-founder & CFO

Funding

TOTAL $2.4M
FUNDING TOTAL $2.4M
Venture Round, 2/2014
Passion Capital
Paul Nikkel
Luke Johnson
Playfair Capital
$2.4M

Tags

Birdback

The retail world is buzzing with innovation – even if it mostly adds complexity instead of reducing it. But what if there was a simpler way to reward customers, encourage loyalty and get better insight into their behaviour? What if it worked in the background automatically, via existing payment hardware and customer payment cards?

Birdback is the first company in Europe to let retailers, affiliates and publishers link in-store cashback, vouchers and loyalty schemes directly to customers’ payment cards. As a result, adoption is many many times greater and marketers can gather a more detailed picture of their audience.

Recent Milestones

Videos

Above:

Birdback demoing at FinovateEurope 2013

Added: 1/30/14

Screenshots

Birdback screenshot
Above: Homepage
Uploaded: 2/6/14

Sources

  1. Birdback Raises $2.4M To Replace Wallet-Bulging Vouchers & Loyalty Cards With Card-Linked Fintech (techcrunch.com) [edit]
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Last Edited 2/6/14

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