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Betterment

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Betterment is the smarter, more accessible investment account for anyone seeking a better way to manage their savings. Our customers range from sophisticated investors looking for a set-and-forget investment alternative, to traditional savers looking for a conservative bridge into stock and bond investing. Using insights from behavioral finance, we help customers invest in the right stock and bond allocation for their individual needs, and set intelligent defaults to help people make better investing decisions and protect them from costly, common mistakes.

You can think of Betterment like a hybrid: it combines the accessibility of an online savings account with the performance of an investing account. Instead of trying to lead people through an investing maze, we’ve built a straight path that gets you to a better investment in a fraction of the time.

Customers can add or withdraw from their linked account at any time. Customer assets are seamlessly invested into portfolios of exchange traded funds, chosen for their proper diversification, efficiency, and liquidity. Accounts are passively managed and rebalanced at least quarterly, automatically.

Betterment was honored with FinovateFall 2010’s “Best of Show” award and was also named “New York’s Best Startup” at TechCrunch Disrupt May 2010.

Milestones

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• 
  Betterment added Eli Broverman as Chief Operating Officer.
  Posted 5/21/10 at 11:34am
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  Betterment added Anthony Schrauth as Chief Product Officer.
  Posted 3/24/10 at 9:09am
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  Betterment added Kiran Keshav as Chief Technology Officer.
  Posted 3/23/10 at 5:21pm
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  Betterment added Jon Stein as Founder/Chief Executive Officer.
  Posted 3/23/10 at 5:21pm
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  Betterment received $3M in Series A funding. (12/1/10)
  Posted 12/1/10 at 11:14pm via techcrunch.com

Videos

Screenshots

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Above: Betterment Summary Screen
Uploaded: 12/5/10

Sources

1. TechCrunch (techcrunch.com) [edit]