| Website | evidon.com |
| Blog | blog.evidon.com |
| @evidon | |
| Category | Advertising |
| Phone | (917) 262-2530 |
| Employees | 25 |
| Founded | 6/09 |
| Description | Compliance Provider for Behavioral Ads |
| Ghostery, 1/10 |
| Total | $9.5M |
| Seed, 1/09 Warburg Pincus | |
| Unattributed, 11/10 Warburg Pincus | $9.5M |
Selected by the Digital Advertising Alliance (DAA) to power its Self-Regulatory Program for Online Behavioral Advertising, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into, and control over how their information is used online.
By empowering consumers and earning their trust, businesses build their brands, participate in online behavioral advertising with confidence and generate better advertising results.
Evidon is the first Approved Provider of compliance services for the Self-Regulatory Program and has been in market at scale since July 2010, empowering consumers with a robust notice experience on billions of monthly impressions. Evidon created the Open Data Partnership (ODP), which allows consumers to manage their online profiles, and it operates the popular Ghostery browser extension, giving people even more control over their online experiences.
