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General Information
DescriptionDigital Loyalty For SMB's


Chicago, USA
600 W Chicago St
Chicago, IL, 60654


Founder & CEO
Co-founder / CTO
VP of Business Development
VP of Sales
SVP of Finance & Strategy
VP of Accounting and Operations
Director of Engineering
Director of JavaScript Engineering
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Seed, 8/2011
Series A, 1/2012
Silicon Valley Bank
Series B, 5/2012
Andreessen Horowitz
Series B, 8/2013
New Enterprise Associates
DAG Ventures
Andreessen Horowitz




Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty campaigns a good kick in the pants! Belly offers one customer loyalty card (and iPhone & Android App) to replace the rest. Earn a free cup of coffee at the joint down the street or the opportunity to name a sandwich at your local deli. For the first time, consumers can have their cake and eat it too, or at least have the option of shoving their baker’s face into it.

Businesses profit from gaining access to their user database and can learn who their customers are, how often they’re coming in and what kind of experience they’re jonesin’ for next. Belly gives businesses the tools to market to their favorite customers by reaching out to them through email campaigns and social media tools.

Recent Milestones

  • Dollar
    Belly received $12.1M in Series B funding. (8/28/13)
    Posted 8/28/13 at 3:49am via
  • Check
    Belly added Shay Howe as Director of Product. (6/3/13)
    Posted 11/18/13 at 5:54pm
  • Dollar
    Belly received $10M in Series B funding. (5/7/12)
    Posted 5/8/12 at 5:36am via
  • Check
    Belly added David Arel as Director of JavaScript Engineering. (4/10/12)
    Posted 6/22/13 at 9:46am
  • Check
    Belly added Paul Foley as Market Expansion. (2/27/12)
    Posted 4/13/14 at 6:54pm
  • Check
    Belly added Paul Spiller as SVP of Finance & Strategy. (1/1/12)
    Posted 5/28/13 at 12:06pm
  • Dollar
    Belly received $2.5M in Series A funding. (1/1/12)
    Posted 5/10/12 at 6:44am
  • Check
    Belly added Jay O'Connor as Director of Engineering. (12/1/11)
    Posted 3/18/12 at 4:22pm
  • Check
    Belly added Arman Ghosh as VP of Sales. (10/1/11)
    Posted 12/12/11 at 9:20pm
  • Check
    Belly added Ryan Jeffery as VP of Business Development. (10/1/11)
    Posted 12/12/11 at 8:44pm
  • Dollar
    Belly received $375k in Seed funding. (8/1/11)
    Posted 5/10/12 at 6:43am
  • Check
    Belly added Logan LaHive as Founder & CEO. (5/1/11)
    Posted 12/12/11 at 9:20pm
  • Check
    Belly added Jonah Grant as Product Developer. (3/3/11)
    Posted 2/5/12 at 9:59pm
  • Check
    Belly added Sarah Moore as VP of Operations.
    Posted 8/13/13 at 1:10pm
  • Check
    Belly added Daniel Gloede as VP of Accounting and Operations.
    Posted 8/13/13 at 1:10pm



Belly At Your Business

Added: 7/24/13


Belly Founder Talks Funding and Growth

Added: 8/28/13


Belly screenshot
Above: Belly At Your Business
Uploaded: 7/24/13


  1. Citation Needed [add]
  2. Citation Needed [add]
  3. Customer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz ( [edit]
  4. Belly Gets $12.1 Million From NEA And Others In A Bid To Take Its Loyalty App To The Next Level ( [edit]
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Last Edited 4/14/14

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