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General Information

Websitebellycard.com
Twitter@bellycard
CategoryOther
Email
Employees60
Founded8/11
DescriptionDigital Loyalty For SMB's

Offices

Chicago, USA

People

CEO
CTO / Head of Product
VP of Business Development
VP of Sales
Product Developer
Lead Device Engineer
Lead Web Engineer

Funding

TOTAL $12.9M
VENTURE FUNDING TOTAL $12.9M
Seed, 8/11
Lightbank
$375k
Series A, 1/12
Lightbank
Silicon Valley Bank
$2.5M
Series B, 5/12
Andreessen Horowitz
$10M

Competitors

Tags

Belly

Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty campaigns a good kick in the pants! Belly offers one customer loyalty card (and iPhone & Android App) to replace the rest. Earn a free cup of coffee at the joint down the street or the opportunity to name a sandwich at your local deli. For the first time, consumers can have their cake and eat it too, or at least have the option of shoving their baker’s face into it.

Businesses profit from gaining access to their user database and can learn who their customers are, how often they’re coming in and what kind of experience they’re jonesin’ for next. Belly gives businesses the tools to market to their favorite customers by reaching out to them through email campaigns and social media tools.

Milestones

  • Check
    Belly added Jay O'Connor as Lead Web Engineer. (12/1/11)
    Posted 3/18/12 at 4:22pm
  • Check
    Belly added Craig Ulliott as CTO / Head of Product. (2/1/12)
    Posted 3/18/12 at 4:22pm
  • Check
    Belly added Jonah Grant as Product Developer. (3/3/11)
    Posted 2/5/12 at 9:59pm
  • Check
    Belly added Chris Ingebrigtsen as Lead Device Engineer. (8/3/12)
    Posted 12/22/11 at 2:16pm
  • Check
    Belly added Arman Ghosh as VP of Sales. (10/1/11)
    Posted 12/12/11 at 9:20pm
  • Check
    Belly added Logan LaHive as CEO. (3/1/11)
    Posted 12/12/11 at 9:20pm
  • Check
    Belly added Ryan Jeffery as VP of Business Development. (8/1/11)
    Posted 12/12/11 at 9:20pm
  • Dollar
    Belly received $2.5M in Series A funding. (1/1/12)
    Posted 5/10/12 at 6:44am
  • Dollar
    Belly received $375k in Seed funding. (8/1/11)
    Posted 5/10/12 at 6:43am
  • Dollar
    Belly received $10M in Series B funding. (5/7/12)
    Posted 5/8/12 at 5:36am via techcrunch.com

Videos

Screenshots

Sources

  1. Citation Needed [add]
  2. Citation Needed [add]
  3. Customer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz (techcrunch.com) [edit]
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Last Edited 5/14/12

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