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General Information

Websitebeliani.co.uk
Twitter@Beliani_uk
CategoryeCommerce
Phone+41 78 9566222
Emailmail@beliani.com
Employees50
Founded4/09
DescriptionOnline Design Furniture Manufacturer

Offices

Headquarter
Lindenstrasse 16
Postfach 113
Baar, 6340, CHE

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Beliani

Beliani is an online designer furniture retailer.

Beliani showcases own furniture designs on their website and does not sell via brick and mortar retail channels but exclusively online via it’s own website and also via online distribution partners such as eBay or Amazon. Beliani is designing it’s own furniture and produces the limited assortment at contract manufacturers in China, Vietnam and Indonesia according to detailed specifications. Goods are shipped to warehouses in the selling countries cutting down on the lead time for clients. In general clients have to wait less than 2 weeks for delivery when product is on stock.

The service cuts out middlemen in the e-commerce arena by dealing directly with manufacturers. The company claims to deliver prices at 50% - 80% of the regular price via traditional retailing or other e-commerce sites.

Beliani is operating in the following countries:

  • Switzerland
  • UK
  • Germany
  • Austria
  • France
  • USA
  • Canada

Beliani is selling over multiple online channels such as eBay, Amazon, it’s own website and over 60 other sites.

An own developed web based ERP system is managing the entire supply chain end-to-end from manufacturing, offer management till customer service.

The Swiss company is highly profitable and managed by the two brothers Michael and Stephan Widmer.

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Last Edited 5/3/13

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