|Description||Brazilian online cosmetics retailer|
Belezana Web is an online beauty retailer that offers to the women of Brazil a selection of products that can only be found in the world’s best beauty salons and prestiege selective cosmetics.
The company was founded in 2006 by Alezandre Serodio, son of wealthy cosmetics businessman Ademar Serodio. It began as a Beauty Salon and in 2008 began the e-commerce website. The company double folded its revenues since then with no funding at its start.
The company acquired Missbella, a in salon B&M startup retailer with no revenue founded by Lucas Mendes and Felipe Mansano in May 2011.
A few months after the merger, through the connections of the new partners, came the funding and advisory of Tiger Global Management and Kaszek Ventures. The two firms, leading players in the Brazilian e-commerce scenario, made their first investment in the company in Q3 2011, bringing onboard Fernando Nawa, former CTO of Walmart.com.br, as a partner to guide Beleza’s IT platform restructuring.
In Q3 2012 came a second round of investment (the amount of which was undisclosed), led by the same firms that had led round 1, maintaining coltrol with the founder Alexandre Serodio and has fueled the company’s expansion into new product categories.