Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information


Headquarters EMEA
Corso di Porta Romana 68
Milan, 20122, ITA
Headquarters US
1441 Broadway
New York, NY
Headquarters APAC
15/F, Tower2, Plaza 66,
No.1266 west Nanjing Road, Jing'an District
Shanghai, CHN


Founder and Global CEO
Founder and CTO
CEO, Asia Pacific
CFO and General Manager
Member of the Board
Executive Vice President EMEA and Strategy


TOTAL $7.55M
Angel, 12/2011
Vincenzo D'Antonio
Series A, 6/2012
Venture Round, 10/2012
TLcom Capital Partners



Beintoo is a mobile engagement platform provider in more than 120 Million devices, offering a unique loyalty program for mobile and web applications. Beintoo rewards users with virtual credits, called “Bedollars,” for achievements and daily activities on the web and in applications and games. Bedollars are meritocratic, global, and can be redeemed in the Beintoo Bestore or in the online store of Beintoo’s retail partners for premium offers from national and local, brick-and-mortar retailers. Via Beintoo’s engine, mobile developers can attain deeper user engagement and higher retention at no cost, while brands and retailers can maximize the efficiency of their promotions to reach conversion rates that are high above average. Developers have an innovative monetization channel: they will earn for each branded good delivered and for each redemption of real coupon. Instead of inserting intrusive ads into their user experience, they can offer to their customers real rewards which are included in their app. Moreover they can “gamify” their apps, by introducing a dynamic of competition and awarding, further increasing the user engagement.

Advertisers can introduce our SDK in their apps and create special exclusive offers to reach Beintoo’s users when they complete achievements and when they choose to redeem credits for real products. Beintoo gives the opportunity to create special discounts for our marketplace and users. These promotions add up to the standard deal, for example, providing personalized deals according to the amount of credits owned by each user. Basically credits are accepted as in a loyalty program, leveraging the huge time spent by millions of users in top games and apps in our network, such as the mega hit Fruit Ninja, to motivate them to spend more and to create a personalized purchase experience.

Recent Milestones

  • Check
    Beintoo added Paul Chen as CEO, Asia Pacific. (5/1/13)
    Posted 3/31/14 at 5:34am
  • Check
    Beintoo added Koos Berkhoot as CMO. (3/1/13)
    Posted 3/31/14 at 5:34am
  • Dollar
    Beintoo received $2M in Venture Round funding. (10/3/12)
    Posted 10/3/12 at 3:08am via
  • Check
    Beintoo added Nino Rindone as CFO and General Manager. (9/1/12)
    Posted 3/31/14 at 5:34am
  • Check
    Beintoo added Mauro Pretolani as Executive Vice President EMEA and Strategy. (9/1/12)
    Posted 3/31/14 at 5:34am
  • Dollar
    Beintoo received $5M in Series A funding. (6/22/12)
    Posted 6/21/12 at 2:19am via
  • Check
    Beintoo — Beintoo is integrated on Fruit Ninja Lite & Lite HD for IOS (6/1/12)
    Posted 6/6/12 at 7:07am via
  • Check
    Beintoo — Beintoo Secures $5 Million in Series A Funding led by Italian Venture Capital firm Innogest Capital! (6/1/12)
    Posted 6/23/12 at 5:35am via
  • Check
    Beintoo added Matthew M. Gonzales as SVP Biz Dev & Partnerships. (6/1/12)
    Posted 5/11/12 at 10:24am
  • Check
    Beintoo added Tony Sherry as VP, Sales North America. (6/1/12)
    Posted 9/20/13 at 11:27am
  • Check
    Beintoo — Beintoo's platform is used on 100 million devices. (6/1/12)
    Posted 6/14/12 at 10:07am via
  • Check
    Beintoo — First One Million subscriptions to the community (5/1/12)
    Posted 5/30/12 at 6:42am via
  • Check
    Beintoo — Beintoo opens an office in Palo Alto, CA (Ramona Street, 616) (2/1/12)
    Posted 5/31/12 at 2:59am
  • Dollar
    Beintoo received $550k in Angel funding. (12/20/11)
    Posted 1/7/11 at 2:10am
  • Check
    Beintoo — Beintoo win Le Web 2011! (12/1/11)
    Posted 5/30/12 at 6:40am via
  • Check
    Beintoo added Aurora Chiste' as Business Developer and Marketing Manager. (10/1/11)
    Posted 5/24/12 at 3:52pm




Launch DateDecember, 2013


  1. Citation Needed [add]
  2. Gamification Platform Beintoo Secures $5 Million In Series A Funding ( [edit]
  3. Beintoo Raises $2M from TLcom Capital ( [edit]
  4. We are the winner! ( [edit]
    Beintoo Hits One Million Subscribers! ( [edit]
    Fruit Ninja releases on the Android Market! ( [edit]
    Citation Needed [add]
    Fruit Ninja Lite & Lite HD on IOS with Beintoo!!! ( [edit]
    Citation Needed [add]
    Beintoo reaches another great milestone: 100 million devices! ( [edit] [edit]
Edit This Page
Last Edited 4/1/14

Revision History RSS Picture


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy