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General Information

Websitebeautyarmy.com
Twitter@beautyarmy
CategoryeCommerce
Emaillindsey@beautyarm...
Employees8
Founded1/2012
DescriptionPioneering Personalized E-commerce

Offices

Head Office
1335 Columbus Ave
Second Floor
san francisco, CA, 94123
USA

People

CEO / Co-Founder
Advisor
Advisor
Advisor
CTO / cofounder

Tags

Beauty Army

BeautyArmy is an e-commerce aggregator for the $12B online beauty and personal care market. Its tech platform works as a meta-layer on top of the vast world of online beauty and matches consumers to products they are likely to buy based on their unique attributes.

BeautyArmy is a highly valuable & increasingly essential distribution & marketing partner for consumer brands. To date, e-commerce has been a black box with little to no actionable consumer data returned to brands. The company solves this with comprehensive consumer data via a real-time dashboard.

All tech is proprietary and built in-house.

Recent Milestones

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    Beauty Army — Sales in the personalized, full-size shop doubling month-over-month. (3/31/14)
    Posted 4/2/14 at 2:02pm
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    Beauty Army — 26% of people who get recommended a full-size product make a purchase. (3/31/14)
    Posted 4/2/14 at 2:01pm
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    Beauty Army — Exceeds 5.4M data consumer data points. (2/20/14)
    Posted 2/25/14 at 9:40am
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    Beauty Army — Adds 200+ brands, 20,000+ products to e-commerce shop and a proprietary, "shop by recommendation" feature. (1/13/14)
    Posted 1/13/14 at 8:56am via techcrunch.com
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    Beauty Army — Revenues exceed $1,000,000 (1/10/14)
    Posted 1/18/14 at 3:08pm
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    Beauty Army — Featured in GigaOM (8/7/13)
    Posted 8/23/13 at 9:05am via bit.ly
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    Beauty Army — Exceeded 100,000 members (6/24/13)
    Posted 7/1/13 at 2:55pm
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    Beauty Army — Phil Schlein joins the advisory panel (6/24/13)
    Posted 6/24/13 at 12:02pm
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    Beauty Army — Revenues exceeded $750,000 (6/5/13)
    Posted 7/1/13 at 2:53pm
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    Beauty Army — Signed on 125th portfolio brand (5/22/13)
    Posted 7/1/13 at 2:52pm
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    Beauty Army — Reached 5.1 M page views (5/10/13)
    Posted 7/1/13 at 2:51pm
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    Beauty Army — Accumulated 1.76 M consumer data points. (5/2/13)
    Posted 7/1/13 at 2:51pm
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    Beauty Army — Paul Miller (e-commerce @estee lauder, Goldman Sachs, Darden MBA) invests in BeautyArmy (5/1/13)
    Posted 11/20/13 at 2:20pm
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    Beauty Army added Kristin McDonnell as Advisor. (5/1/13)
    Posted 6/5/13 at 5:56pm
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    Beauty Army — Announced Hire of Web Developer (2/2/13)
    Posted 3/19/13 at 10:38am
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    Beauty Army — Kristin McDonnell joins advisory panel (1/15/13)
    Posted 4/15/13 at 3:23pm

Videos

Screenshots

Beauty Army screenshot
Above: Recommendations Page
Uploaded: 1/20/14

Sources

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    How Beauty Army is using lessons from NASA to sell lip gloss and mascara (bit.ly) [edit]
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    TechCrunch (techcrunch.com) [edit]
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Last Edited 4/2/14

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