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General Information

Websitebeatsbydre.com
Twitter@beatsbydre
CategoryMusic
Employees500
Founded2006
DescriptionPremium consumer audio

Offices

Headquarters
1601 Cloverfield Boulevard
5000n
Santa Monica, CA, 90404
USA

People

CEO, Daisy
Founder and CEO
President, Board of Directors
VP Operations, Beats Music
Chief Designer
Consultant - Digital Marketing & Social Media

Acquisitions

MOG, 7/2012

Funding

TOTAL $120M
FUNDING TOTAL $120M
Venture Round, 3/2013
Access Industries
Marc Rowan
James Packer
$60M
Venture Round, 3/2014
Jimmy Iovine
Access Industries
$60M

Tags

Beats Electronics

Established in 2006 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics provides a premium sound experience at every touch point of the consumer’s life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and the MOG digital music service.

The company’s mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile. Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Santa Monica, CA.

NEWS & EVENTSBeats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.

Recent Milestones

Videos

Screenshots

Beats Electronics screenshot
Above: Home page
Uploaded: 8/11/11

Sources

  1. Beats Electronics officially buys MOG (venturebeat.com) [edit]
  2. Streaming Music Service ‘Daisy’ Raises $60 Million, Spins Out Of Beats Electronics As Standalone Firm (techcrunch.com) [edit]
  3. Beats Music Raises $60 Million in Funding (billboard.com) [edit]
  4. Beats Secures Investment From Carlyle and Buys Out HTC [edit]
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Last Edited 3/25/14

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