|Description||Marketing Automation, Consumer loyalty|
Beanstalk Data is the digital backbone of our clients customer engagement strategy. We help our clients communicate their message by using our proprietary software to implement, manage and track sophisticated multi-channel marketing and lead generation campaigns.
Beanstalk Loyalty is the loyalty marketing platform developed by Beanstalk Data to leverage point of sale transactional data to identify behavior and market to an individual.
Beanstalk Loyalty enables marketers to substantially improve campaign performance by using the transactional data created at the time of the POS order to trigger timely, relevant and personalized offers through social media, email, texting and direct mail. The POS is transformed from simply a transaction recording device into a revenue-generating platform. Retail stores and restaurants can now get a much better understanding of their customers’ behavior and can communicate before and after the transaction to influence this behavior. All this information is available to the marketer in real-time through a dashboard so campaigns are created, modified and shut down on the fly based on the real world data.