|Description||Social, transactional TV platform|
|Angel, 6/2011 |
Beamly (formerly zeebox) is a companion app and website for watching TV. Beamly analyses the context of live television and uses that to aggregate stuff from the web that is relevant to what consumers are watching on TV.
Beamly integrates live TV with social networking, information augmentation and e-commerce experiences. It enables consumers to buy what they see on screen, share their TV viewing habits with friends, and engage with more information about their favorite shows.
For broadcasters, Beamly makes TV more sticky and interactive. The company provides programme makers with a single destination where their fans can gather, chat, share and interact with their web content. Finally, Beamly enables web merchants to reach consumers who are inspired to shop by what they see on TV.
The company was founded in the UK in 2011 by Anthony Rose, former CTO of the BBC iPlayer and Ernesto Schmitt, ex Board Director of EMI Music.
It’s free on iOS, Android, and the web.
The company has been funded by angel investors to date.
This video was originally published on Beet.TVAdded: 4/30/13