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BeachMint

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BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden. Each site offers a subscription shopping model with personalized product recommendations for its members from their respective celebrity and expert.

BeachMint recently announced a $35 million funding round led by Accel Partners, with participation from Goldman Sachs, New World Ventures and Millennium Technology Value Partners, with existing investors NEA, Trinity, Scale, Anthem, Lightbank (the founders of Groupon) and NALA Investments participating as well. This brings BeachMint’s total funding to over $80 million.

Each of BeachMints online brands offer its members exclusive products that have been conceived through an authentic relationship with its celebrity designer and expert. Members have access to creative original content, personalized style advice and a curated assortment which changes on a monthly basis while consistently presenting a significant value over comparable items available elsewhere.

Milestones

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• 
  BeachMint added John Volturo as CMO. (10/1/11)
  Posted 2/9/12 at 12:59pm
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  BeachMint added Jason Reuben as Vice President of Operational Strategy. (12/1/11)
  Posted 1/28/12 at 8:37pm
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  BeachMint added Jeffrey Appelbaum as VP of Growth and Innovation.
  Posted 8/24/11 at 7:00pm
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  BeachMint added Jordan Posell as CFO. (3/1/11)
  Posted 3/1/11 at 8:42pm
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  BeachMint added Mike Gammarino as VP of Operations.
  Posted 9/15/10 at 6:42am
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  BeachMint added Samit Varma as Board .
  Posted 8/16/10 at 3:11pm
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  BeachMint added William Belk as Head of Product. (6/1/10)
  Posted 6/29/10 at 3:02pm
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  BeachMint added Josh Berman as CEO / Co-Founder.
  Posted 6/11/10 at 4:08pm
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  BeachMint added Diego Berdakin as President / Co-Founder. (6/1/10)
  Posted 6/11/10 at 1:50pm
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  BeachMint received $35M in Venture Round funding. (1/1/12)
  Posted 1/25/12 at 6:09pm via techcrunch.com
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  BeachMint received $23.5M in Venture Round funding. (6/17/11)
  Posted 6/17/11 at 6:26pm via techcrunch.com
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  BeachMint received $10M in Venture Round funding. (12/1/10)
  Posted 12/23/10 at 4:18pm via techcrunch.com
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  BeachMint received $5M in Seed funding. (6/14/10)
  Posted 6/14/10 at 8:30pm via techcrunch.com
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  BeachMint — BeachMint Teams With Kate Bosworth To Launch First Vertical: JewelMint (10/4/10)
  Posted 10/4/10 at 8:12pm via techcrunch.com

Videos

Screenshots

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Products

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Sources

1. Ex-Slingshot Execs (And MySpace Cofounder) Raise $5 Million For Social Commerce Startup BeachMint (techcrunch.com) [edit]
2. BeachMint Raises $10 Million For... (techcrunch.com) [edit]
3. BeachMint Raises $23.5M at a Rumored $150M Valuation (techcrunch.com) [edit]
4. TechCrunch (techcrunch.com) [edit]
BeachMint Teams With Kate Bosworth To Launch First Vertical: JewelMint (techcrunch.com) [edit]