|Description||Brand Invention Business|
Zag invents and launches new brands with like-minded partners and advises investors of the value of brands. We begin all of our work by identifying Brand Lag. This is where levels of consumer activity outpace levels of brand activity. Zag is a the brand invention arm of Bartle Bogle Hegarty advertising agency with offices in London and New York. We offer brand-based due dilligence and post-deal services to investors, private equity companies and corporate finance houses.