|Acquired by||Specific Media|
|Description||Digital media company|
|Series A, 1/08 |
Founded in 2004, BBE, the digital video authority, is the only online video company created exclusively for all aspects of the online video community - advertising, publishing and creative.
The keys to BBEâ€™s success have been its roster of 300 premium brand advertisers and its network of over 1200 publisher sites.
VINDICOâ„¢, its proprietary, industry-leading ad serving, tracking and managing platform has served 16+ billion impressions to date.
As a producer and distributor of original, web-based programming, BBE has introduced 20 original series including its ground-breaking original content series â€œJen and Barb, Mom Lifeâ€ which generated over 50 million views last season, and has been renewed for a second season.
Founded by Matt Wasserlauf, CEO, BBE is based in New York City.
This video was originally published on Beet.TVAdded: 7/29/10
AdDirector allows Broadband Enterprises’ clients to manage the content with which their ads are shown down to the clip level. The service allows advertisers to control the environment they are placed in throughout Broadband Enterprises’ publisher network.
|Tags||video, ad-serving, campaign-management|
As the first ad management platform dedicated exclusively to video, VINDICO allows advertisers to buy, serve, track and measure all of their online video ad activity.
Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isnâ€™t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaignâ€™s effectiveness.
This video was originally published on Beet.TV
vSyndicate serves as Broadband Enterprises’ video syndication arm, allowing content providers to gain further exposure to their content across the web. In addition, web publishers looking for more video to add to their library can subscribe via vSyndicate. All parties involved (web publishers, content providers, and Broadband Enterprises) get a cut of the ad revenue resulting from videos viewed through vSyndicate.