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Acquired bySpecific Media

General Information


New York, USA
245 Fifth Avenue
21st Floor
New York, NY, 10016


SVP, Sales - VINDICO Group
SVP Media Operations
EVP, Operations and Business Development
EVP Finance & Strategy
EVP Platform and Delivery
EVP Sales


Series A, 1/2008
Fuse Capital




Founded in 2004, BBE, the digital video authority, is the only online video company created exclusively for all aspects of the online video community - advertising, publishing and creative.

The keys to BBE’s success have been its roster of 300 premium brand advertisers and its network of over 1200 publisher sites.

VINDICOâ„¢, its proprietary, industry-leading ad serving, tracking and managing platform has served 16+ billion impressions to date.

As a producer and distributor of original, web-based programming, BBE has introduced 20 original series including its ground-breaking original content series “Jen and Barb, Mom Life” which generated over 50 million views last season, and has been renewed for a second season.

Founded by Matt Wasserlauf, CEO, BBE is based in New York City.

Recent Milestones

  • Check
    BBE added Ron Nielsen as SVP Media Operations. (1/1/11)
    Posted 7/24/13 at 2:25am
  • Handshake
    BBE was acquired by Specific Media. (10/15/10)
    Posted 10/19/10 at 1:17am via
  • Check
    BBE — Deloitte - Technology Fast 500 BBE is one of the fastest growing technology companies in North America, #1 for Media/Entertainment. (10/15/09)
    Posted 1/5/10 at 1:48pm via
  • Dollar
    BBE received $10M in Series A funding. (1/1/08)
    Posted 1/18/08 at 2:25am via
  • Check
    BBE added Matt Wasserlauf as CEO.
    Posted 8/27/07 at 3:22am
  • Check
    BBE added Darryl LaRue as EVP, Operations and Business Development.
    Posted 4/30/08 at 4:46pm
  • Check
    BBE added Joe Gallagher as EVP Sales.
    Posted 9/16/09 at 8:12am
  • Check
    BBE added Matt Timothy as EVP Platform and Delivery.
    Posted 12/18/08 at 7:07am
  • Check
    BBE added Jes Santoro as SVP, Sales - VINDICO Group.
    Posted 7/28/11 at 12:05pm
  • Check
    BBE added Douglas McCurdy as EVP Finance & Strategy.
    Posted 4/30/08 at 4:46pm



This video was originally published on Beet.TV

Added: 7/29/10



Tags video

AdDirector allows Broadband Enterprises’ clients to manage the content with which their ads are shown down to the clip level. The service allows advertisers to control the environment they are placed in throughout Broadband Enterprises’ publisher network.

BBE screenshot
Above: AdDirector Screenshot -- #1
Uploaded: 2/5/08
BBE screenshot
Above: AdDirector Screenshot -- #2
Uploaded: 2/5/08

Tags video, ad-serving, campaign-management

As the first ad management platform dedicated exclusively to video, VINDICO allows advertisers to buy, serve, track and measure all of their online video ad activity.

Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness.

BBE screenshot
Above: VINDICO Screenshot -- #1
Uploaded: 2/5/08
BBE screenshot
Above: VINDICO Screenshot -- #2
Uploaded: 2/5/08



This video was originally published on Beet.TV

Tags video

vSyndicate serves as Broadband Enterprises’ video syndication arm, allowing content providers to gain further exposure to their content across the web. In addition, web publishers looking for more video to add to their library can subscribe via vSyndicate. All parties involved (web publishers, content providers, and Broadband Enterprises) get a cut of the ad revenue resulting from videos viewed through vSyndicate.

BBE screenshot
Above: vSyndicate Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics




  1. Specific Media Buys Video Ad Net BBE ( [edit]
  2. [edit]
  3. 2009 Technology Fast 500 Ranking ( [edit]
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Last Edited 1/21/14

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