|Description||Cloud-based software for pharma industry|
BaseCase is a software and consulting company founded in 2007 and based in Berlin, Germany. Our platform enables pharmaceutical, medical device and diagnostics companies to communicate the value of their products to payers and providers.
Over the last five years, several factors have encouraged life sciences companies to modify their sales and marketing strategies. Economic pressures have created economic buyers, and payer engagement is now an essential component of a product’s life cycle.
The BaseCase platform was developed in response to a growing need for effective tools to support this kind of evidence-based discussion. It lets HEOR and market access teams develop spreadsheet-driven apps that visualize the value story of a product.
Our clients can outsource app development to us, or use the platform to develop apps themselves with training and support. We offer a range of products and services to suit different sizes of company and different business needs.
BaseCase is an online platform to develop payer tools based on your HEOR models. You can build value communication apps without hiring any programmers. Watch our video animation to find out how in about 90-seconds.Added: 9/13/13
BaseCase is a platform to create interactive apps based on your HEOR models, for use in discussions with payers and providers. You don’t have to rely on a third party to develop them, or to make updates as the value story of your product evolves.
Our technology is used by eight of the top ten pharma companies. The cloud-based platform enables them to rapidly and cost-effectively roll out a value proposition to affiliates, in the form of an interactive app that makes the value story crystal clear.
Using the online editor, affiliates make country-specific versions and share apps with account managers to support evidence-based discussions in the field. It’s an efficient workflow that reduces costs and lets HQ retain control over branding and messaging.