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barcoo

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barcoo links products in stores with independent consumer information. The shopper scans the barcode of a product using a standard cell phone camera and receives information via the mobile internet. Depending on the product category, the information can include local price comparisons, test reports, allergy, health and green information.

Milestones

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• 
  barcoo — barcoo started the traffic light for food products two months after their launch in January. barcoo shows the user at-a-glance if the food you are thinking about buying has high, medium or low amounts of fat, saturated fat, sugars and salt. This got them (3/17/09)
  Posted 6/11/09 at 11:11pm
• 
  barcoo — Launch of service (1/26/09)
  Posted 6/11/09 at 11:07pm
• 
  barcoo received in Seed funding.
  Posted 6/11/09 at 6:30am
• 
  barcoo added Benjamin Thym as CEO.
  Posted 6/11/09 at 6:26am

Videos

Screenshots

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Above: barcoo Screenshot -- #1
Uploaded: 6/5/09

Above: barcoo Screenshot -- #2
Uploaded: 6/5/09

Products

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barcoo

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Sources

1. EU co-funding [edit]
2. Press release for launch of service (barcoo.de) [edit]
3. Launch of food traffic light (German) (blog.barcoo.de) [edit]