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General Information


London Office
San Fransisco Office
Moscow Office


Chief Product Officer
President & Board Member
Head of Legal
Head of Commercial Finance
Gene Sokolov
Head of Public Relations


TOTAL $30.6M
Series A, 1/2008
FINAM Global


Service Providers

Revenue & billing consulting


Badoo makes it fun to connect with new people locally to chat, meet-up or make new friends. Badoo has currently just over 201 million registered members. If Badoo was a country it would have surpassed the combined population of the United Kingdom, France and Italy some time ago.

Badoo’s fastest growth has been among young adults aged between 25 and 35 years old. These young adults are looking to make new friends, rather than connecting with relatives and colleagues on other social networks. The number of registered users has increased by 28% during 2013, and Badoo is currently growing by 100,000 new users every day.

As a freemium social network we offer a wide range of free services, plus paid special features to help you meet even more new people.

Badoo was launched in 2006, and is now one of the leading social networks in Europe and South America. We have 200 million users, with over 100,000 new sign-ups every day. People use Badoo to find new friends in 191 countries and 44 languages. Badoo has 250 employees and is based in London, with offices in Moscow and San Francisco. For more information please visit

The engine driving Badoo is the location-based hot-or-not game, called Encounters, launched in 2007. Encounters allows users to find people in their local area, with the help of photo, interests and profile info. A match is created when both users like each others’ profiles. Every day users visit 563 million profiles resulting in close to 10 million daily matches.

The double opt-in, requiring both partners to express interest, avoids users getting messages from people they don’t like, and takes away the feeling of rejection you might feel in a bar or dating site. Alternatively, using the People Nearby feature, users can browse and filter people based on location, interests and age. It’s easy to find new people you like, send them a message, and then buy them a virtual gift or start a chat.

Key Facts, Awards and Press Coverage :

  • 201+ million registered members
  • 563 million profile views daily resulting in close to 10 million daily matches
  • Operational in 191 countries
  • Available in 44 languages
  • 35m+ active users per month
  • $150m+ annual run rate
  • 250+ employees worldwide
  • 3+ million photos uploaded daily

12/02/12 - Badoo named by Fast Company as one of the 10 Most Innovative Web Companies in the World

01/05/12 - Badoo nominated for Best International Startup at the 2011 TechCrunch Crunchies Awards

11/28/11 – Badoo nominated for Best Social Network at the 5th Annual Mashable Awards 2011

04/11/11 – Badoo nominated for Social Network at the 2011 Daily Telegraph’s Start-Up 100 Awards

18/11/11 – Badoo named as Highly Recommended at the European Tech Startup Awards 2011

Press Highlights : “Badoo by the numbers: 200 million users and $200m in annual revenue on strong mobile usage growth”, Tech.EU, December 2013

“Badoo : The Biggest Startup You’ve Never Heard Of Is About To Hit 108 Million Members” Business Insider, February 2011

“Badoo doubles up, and the Social Network has the world in its sights.” The Next Web, July 2011

“Social Media must steadily innovate says Bart Swanson, COO of Badoo, as he discusses social networking and the outlook for the industry with Maryam Nemazee on “The Pulse.” Bloomberg, July 2011

Future of Social Networking? “When it comes to business, Badoo is certainly no wannabe. It has a shot at becoming one of Europe’s leading internet firms” Economist, September 2011

“The business areas that have piqued Wales’ interest include location-based mobile services and collaborative video. When it comes to the former, he cites Foursquare and Badoo as interesting businesses.” Jimmy Wales, Founder of Wikipedia, Wired, October 2011

“Badoo just may be the biggest startup you’ve never heard of. It’s a social network for meeting new people (and no, that doesn’t just mean teens hooking up), and it now has over 130 million users.” Business Insider, November 2011

“Business network LinkedIn Corp. and social media dating site Badoo have benefited from an alternative focus to Facebook, growing 24 percent and 67 percent respectively in Europe since September 2010, according to ComScore.” Bloomberg, November 2011

“The London-based company, which has 130 million users in 180 countries and has recently made a push into U.S. borders, touts its free new features — “Interests” and “Ice Breaker” — as digital aids for users who are concerned about leaving favorable first impressions.” Mashable, December 2011

“Badoo, the online network for meeting new people recently reached 130 million registered users and now brings in $100 million a year. Based out of London’s Silicon Roundabout, Badoo would be the 4th biggest social network if it was just a social network” TechCrunch, December 2011

“A European social network that straddles the physical and virtual worlds allowing users to find out who is near them and chat and meet up announced at DLD in Munich that it had topped 135 million users.” Wall Street Journal, January 2012

Smart List 2012 : “50 people who will change the world”. Wikipedia founder Jimmy Wales nominates Badoo founder Andrey Andreev as one of the 50 people who will change the world. Wired magazine, January 2012

“Badoo named one of the 10 Most Innovative Web Companies in the World for creating one of the world’s largest, most functional, and fastest-growing dating networks. Growth exploded in 2011: Badoo now boasts 133 million users and is available in 35 languages.” Fast Company magazine, February 2012

“Social Network Badoo Officially Launches in the US with a massive public photo shoot in New York City dubbed the Badoo Project.” Mashable, March 2012

“Badoo puts the “social” back into social networking. It is all about meeting new people. People use the site for making new friends, chatting, flirting, and dating, and all our features and tools are geared toward bringing people together for new social experiences. So in that sense, we actually provide a different, yet complementary experience from traditional social networking sites.” Forbes, March 2012

Recent Milestones

  • Check
    Badoo added Carl Zide as Head of Public Relations. (10/11/13)
    Posted 12/13/13 at 3:47pm
  • Check
    Badoo added Sarah McQuade as Director of HR. (3/1/12)
    Posted 4/5/12 at 6:03am
  • Check
    Badoo added Dash Gopinath as Chief Product Officer. (3/1/12)
    Posted 7/27/12 at 3:22am
  • Check
    Badoo added Colum Kelly as SEO Manager. (1/1/12)
    Posted 7/27/12 at 3:25am
  • Check
    Badoo added Udi Jacobi as VP Business Development. (11/1/11)
    Posted 12/6/11 at 12:05am
  • Check
    Badoo added VP Engineering as Gene Sokolov. (10/1/11)
    Posted 3/5/12 at 11:22am
  • Check
    Badoo added Jude Farrell as Consumer Marketing Manager. (10/1/11)
    Posted 7/27/12 at 3:21am
  • Check
    Badoo added Alice Bonasio as PR Manager. (10/1/11)
    Posted 7/27/12 at 3:26am
  • Check
    Badoo added Michal Vasko as Senior Product Designer. (9/1/11)
    Posted 1/10/14 at 9:51am
  • Check
    Badoo added Jessica Powell as Chief Marketing Officer. (9/1/11)
    Posted 9/7/11 at 3:05am
  • Check
    Badoo added Gene Sokolov as CTO. (9/1/11)
    Posted 6/4/13 at 1:57am
  • Check
    Badoo added Alex Davids as Legal Counsel. (6/1/11)
    Posted 7/23/12 at 9:29am
  • Check
    Badoo added Kirsty Ward as Executive Assistant. (3/1/11)
    Posted 7/23/12 at 9:30am
  • Check
    Badoo — passes 100m users (1/26/11)
    Posted 1/27/11 at 5:43am via
  • Check
    Badoo — Badoo fan sites, daily news and informations (12/29/10)
    Posted 1/4/11 at 9:02am via
  • Check
    Badoo — Badoo’s Dating App Sees Big New Surge on Facebook (12/24/10)
    Posted 1/4/11 at 8:56am via



Interview With Jessica Powell, (Former) CMO Of Badoo

Added: 1/24/14


Badoo screenshot
Above: Homepage
Uploaded: 7/12/11
Badoo screenshot
Above: Mobile
Uploaded: 4/4/12
Badoo screenshot
Above: Homepage
Uploaded: 1/31/13

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