| Website | badoo.com |
| Category | Games, Video and Entertainment |
| Phone | +44 (0) 20 7099 9939 |
| Employees | |
| Description | Socializing site |
| Series A, 1/08 FINAM Investment Holding | $30M |
Badoo allows its users to meet new people and friends in and around their local area. It focuses on the forgotten area between social networks and dating websites, where people just want to socialize with new people and have fun. The site avoids advertising and bases its business model on a set of premium features. These mostly involve the user paying a small fee by Premium SMS and then gaining more attention to his/her profile on the site.
| Website | badoo.com |
| Stage | Live |
| Launch Date | November 1, 2006 |
| Tags | social-networking |
Much of badoo’s focus is on offering “multilog” services, their term for allowing users to chronicle their lives via sharing of various media forms, including video, photos, and text. In addition, if badoo users want to have their entries and profiles be placed at the top of badoo’s search results to help them gain popularity, they can purchase badoo’s Rise Up! feature to push their identities to the top of the site’s search results. The feature costs about $1 or 1 unit of the currency for the user’s native country, and can be reordered to maintain top positioning over time.
