| Acquired by | |
| Date | 7/11 |
| Website | backtype.com |
| Blog | blog.backtype.com |
| @backtype | |
| Category | Other |
| Employees | |
| Founded | 2008 |
| Description | social media analytics |
| Total | $1.32M |
| Seed, 6/08 Y Combinator | $15k |
| Seed, 1/09 True Ventures | $300k |
| Seed, 3/11 True Ventures K9 Ventures Freestyle Capital Lowercase Capital Founder Collective Auren Hoffman 500 Startups Sachin Agarwal | $1M |
BackType is a marketing intelligence platform that helps brands and agencies understand the business impact of social media. BackType also powers social features for over 100 companies, including The New York Times, Slideshare, Automattic (creators of WordPress), Bit.ly and more.