| Website | backbase.com |
| Blog | customerengagemen... |
| Category | Software |
| Phone | +1 415 896 6020 |
| Employees | 80 |
| Founded | 7/03 |
| Description | Customer Experience Management solutions |
Backbase designs and implements Customer Experience Management (CEM) software solutions (Next Generation Portal, co-browse, Product finder and Rich Forms) to Global 2000 companies that want to improve their online channels to maximize customer experience, retention and conversion.
From Inside-Out to Outside-In
In the past, the pace of online innovations was determined by the speed of internal IT systems and processes. With Backbase software, you can turn the process around: from inside-out driven development to outside-in customer-driven innovation: you are able to listen to your customers and to give them what they are asking for, without the limitations of current IT systems or processes in a short time to market.
We know that marketing and sales teams need to deliver e-business results and require shorter time-to-market cycles. We are your partner to improve your online channel and get the best retention and conversion rates possible. Backbase has the people, the experience and the software solutions to help you achieve your goals.
But we also know the challenges that enterprise IT groups face in delivering the rich, interactive applications that need to be up-and-running yesterday. Whether it’s building new self-service applications, E-commerce presentation layers or updating legacy applications with new user interfaces and functionality. Backbase gives IT teams a single-source solution and everything necessary for implementing mission-critical RIA’s. By leveraging the Backbase Enterprise Ajax platforms IT teams get higher developer productivity, global RIA governance, reusability of pre-build RIA UI components across the enterprise and global standardization on proven design patterns and implementation best practises. All Backbase software is fully based on open standards, and is used to extend existing Web applications instead of replacing them. Backbase protects your current IT investments and is easy to learn by your developer staff.
