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Acquired byJohnson & Johnson
Date3/2001

General Information

Websitebabycenter.com
Blogblogs.babycenter.com
Twitter@BabyCenter
CategoryConsumer Web
Employees
Founded1997

Offices

San Francisco, USA
163 Freelon Street
646-487-6380
San Francisco, CA, 94107
USA

People

SVP/Global Chief Operating Officer
SVP/Global Group Publisher
SVP/Global Editor-in-Chief
VP North American Sales
VP Product
VP Global Media Marketing
Global CTO & SVP, Product

Acquisitions

Maya's Mom, 8/2007

Competitors

Tags

BabyCenter

BabyCenter, a subsidiary of Johnson & Johnson, is an informational website on on conception, pregnancy, birth, and early childhood for parents and parents-to-be. Together with its companion site ParentCenter, a resource for parents of children ages 2 to 8, BabyCenter helps users find the information and support they need during pregnancy and in caring for a baby, toddler, or child.

BabyCenter offers a variety of services, which are all free. Apart from the basic parenting guidance, there is information on shopping for baby gear; they claim to help parents to make better buying decisions with theirpopular buying guides and product comparisons. In addition, users can directly purchase merchandise from the BabyCenter Store.

Lastly, there is a community aspect to the site. Bustling bulletin boards, online chat sessions, and Q/A are all great resources for the first-time parent. Expectant mothers can talk to other women due around the same time as them as well as medical professionals to have questions answered.

BabyCenter was the winner of the Best family and parenting site category in the 2006 Webby Awards.

Similar websites, although not as comprehensive as BabyCenter, include: Parenthood.com and iParenting.

Recent Milestones

Videos

Screenshots

BabyCenter screenshot
Above: BabyCenter Screenshot -- #1
Uploaded: 11/5/10

Products

BabyCenter

Websitebabycenter.com
Tags 3d-imaging
BabyCenter screenshot
Above: BabyCenter Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Babycenter

Sources

  1. Johnson & Johnson Acquires BabyCenter From eToys, Inc. Leading Online Destination for Parents Plans for Continued Expansion of Operations (investor.jnj.com) [edit]
  2. paidcontent.org [edit]
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Last Edited 3/19/14

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