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Azullo

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Azullo is a lean and agile technology company. Azullo builds products to disrupt business models for the benefit of their clients and partners.

Azullo’s leading product, Respond, gives advertisers a simple way to amplify the impact of digital advertising campaigns with in-content brand engagement, and offers premium publishers incremental revenue without compromising user experience.

Respond uses contextual and behavioural targeting to display a highly relevant button placed in the white space above and below editorial content. When the button is clicked, a full screen campaign is displayed, so users can instantly interact with the advertiser’s content.

Respond is used by leading publishers including Trinity Mirror plc, Future plc and IPC Media, and advertisers including Sky, Lovefilm and Netflix.

Respond has been featured by media including TechCrunch, CNET, The Next Web, Econsultancy, The Drum, Paid Content and Brand Republic.

Visit http://www.respondhq.com for more details.

Recent Milestones

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• 
  Azullo received () in Series B funding. (3/6/12)
  Posted 3/6/12 at 8:05pm via techcrunch.com
• 
  Azullo added Tim Brooks as Chairman. (3/1/12)
  Posted 8/22/12 at 12:41am
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  Azullo added Chris Frost as Head of Publisher Development. (1/2/12)
  Posted 8/22/12 at 12:41am
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  Azullo received () in Seed funding. (8/17/11)
  Posted 8/1/11 at 1:33am via finsmes.com
• 
  Azullo added Joel Rosenblatt as Investor. (8/1/11)
  Posted 8/22/12 at 12:41am
• 
  Azullo added John Lyon as Director. (11/18/10)
  Posted 8/1/11 at 2:19am
• 
  Azullo — John Lyon appointed as Director. (11/18/10)
  Posted 12/9/10 at 2:52am via respondhq.com
• 
  Azullo added Guy Cookson as Director and Co-Founder. (6/23/09)
  Posted 2/17/11 at 6:01pm
• 
  Azullo added Andrew Dobson as Director and Co-Founder. (6/1/09)
  Posted 4/14/10 at 8:46am

Videos

Screenshots

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Above: Azullo
Uploaded: 10/15/10

Products

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Respond

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Website	respondhq.com
Blog	blog.respondhq.com
Stage	Live
Launch Date	November 1, 2010
Tags	respond, digital-advertising, premium-publisher, engagement

Respond gives advertisers a simple way to amplify the impact of digital advertising campaigns with in-content brand engagement, and offers premium publishers incremental revenue without compromising user experience.

Respond uses contextual and behavioural targeting to display a highly relevant button placed in the white space above and below editorial content. When the button is clicked, a full screen campaign is displayed, so users can interact with the advertiser’s content, such as video, games or product information.

Respond is used by premium publishers including Trinity Mirror plc, Future plc and IPC Media, and advertisers including Sky, Lovefilm and Netflix.

Respond has been featured by media including TechCrunch, CNET, The Next Web, Econsultancy, The Drum, Paid Content and Brand Republic.

For team biographies see http://www.respondhq.com/about/team

Learn more about Respond at www.respondhq.com

Videos

Above:

Respond Digital Advertising Demo

Sources

1. Azullo Receives Minority Equity Investment (finsmes.com) [edit]
2. Azullo Secures Second Round Funding For Product To Fix Banner Blindness (techcrunch.com) [edit]
Respond (respondhq.com) [edit]