|Description||social marketing platform|
|Series A, 7/2007 |
North Bridge Venture Partners
|Series B, 2/2010 ||$9.95M|
|Venture Round, 9/2011 ||$3M|
|Venture Round, 6/2012 ||$2M|
AwarenessHub is the industry’s most flexible knowledge-based social marketing platform enabling organizations across the globe to find, understand, and engage prospects and customers faster, and more effectively. Delivering tangible business results, AwarenessHub offers greater visibility with exact insight to identify potential buyers, what interests them most, and engage them with targeted content, while also listening and responding to existing customers in real-time to better retain them.
Recognized for its powerful and easy-to-use cloud-based software, AwarenessHub delivers a game-changing and comprehensive system to centrally manage all social media activities, all from a single platform.
|Launch Date||January 1, 2005|
|Tags||socialnetworks, whitelabel, white-label-social-networking, enterprise-2-0|
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald’s, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a “corporate memory.”