|Series A, 7/07 |
North Bridge Venture Partners
|Venture Round, 9/11 ||$3M|
|Venture Round, 6/12 ||$2M|
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness’ expertise with some of the world’s leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Tiger Woods Foundation, Starwood, Carlsberg, Cox Communications, Mindjumpers and American Cancer Society.
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts. About The Awareness Social Marketing Hub
|Launch Date||January 1, 2005|
|Tags||socialnetworks, whitelabel, white-label-social-networking, enterprise-2-0|
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald’s, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a “corporate memory.”