|Description||Advertising technology company|
|Partial Close, 1/2011 ||$1.13M|
Advertising technology company Avenue Right offers a modern, affordable solution to an old problem in the advertising industry - how to plan and buy media more efficiently and effectively, across media channels.
Avenue Right’s web-based software streamlines the media buying process for small to midsized businesses and ad agencies through transparency and simplicity.
The platform connects media buyers and sellers in real-time, providing the tools agencies need to gather, analyze, and act on information about an advertising marketplace, saving time through automation. Tools that were once exclusive to large media buyers with multi-million dollar budgets are now available to the thousands of small to mid-sized ad agencies that buy online and offline media in local and regional markets.
The leader in media buying automation, Avenue Right’s platform is unbiased, media agnostic, and takes no commission on the buys.
|Launch Date||October, 2008|
Avenue Right’s media buying software streamlines and automates the media planning and buying process for small to mid-size advertising agencies that buy both traditional and online media.
Media buyers get better results through automation and streamlined research, planning, negotiation, confirmation, and reporting across media types for all clients and campaigns.
The software helps agencies increase client acquisition and retention with easy-to-read media plans and better client visibility into campaign activities, and save time and money otherwise spent in multiple systems, spreadsheets, and sticky notes.
With real-time market information, electronic negotiation tools, campaign dashboards and reporting, a communications engine, and client management, Avenue Right is the leader in media buying automation.
Media buying software features include
Research - Local Media Outlet Database–Radio, TV, Print, Online Plan - Electronic RFP Tools, Schedule Builders, Media Planning Templates Buy - Automated Information Collection; Electronic Negotiation, Scheduling & Confirmation Analyze - Campaign Calendars, Dashboards & Reporting Manage - Contact Management, Rate Cards, Budgeting, Communications File Cabinet