| Website | bagborroworsteal.com |
| Blog | blog.avelle.com |
| Category | Consumer Web |
| Employees |
| Series A, 6/07 |
Avelle is an online site providing a rental or temporary loan space for women to carry designer handbags and jewelry without purchasing.
Avelle looks to answer the question: Why should women have to endure the emotional and financial sacrifices that accompany the endless search for the “right” accessory for every event, wedding, and dinner party? Why should celebrities, fashion editors, and socialites be the only ones allowed to borrow fashion accessories? Why not give everyone access to the perfect accoutrement for every occasion?
And so Bag Borrow or Steal burst onto the scene, and there was much rejoicing.
