| Website | auditude.com |
| Blog | auditude.com/news |
| Category | Advertising |
| Employees | |
| Description | Online video monetization |
| Total | $21.5M |
| Series B, 3/09 Redpoint Ventures Greylock Partners | $10.5M |
| Unattributed | $11M |
Auditude seeks to monetize online video by analyzing uploaded clips of video. The platform will automatically identify any uploaded video clips from a number of shows produced by MTV Networks, and will display an overlay when the clip is played that shows which episode the clip originally came from, its original air-date, and links to online stores where users can buy the entire episode.
In the past it has been nearly impossible to effectively monetize user-uploaded videos because they are typically tagged with such uninformative titles as “REally cool!” and “hilarious”. The Auditude platform ignores this information, relying solely on fingerprints taken from the clip’s audio and video data. These fingerprints are matched to prints in Auditude’s database, which spans over 250 million videos and 4 years of television content, all sorted by show and air date.
Auditude can fingerprint a portion of a video that is only a few seconds long and identify which show it was originally taken from. Once the clip is identified Auditude will overlay an ad within the video, allowing publishers to monetize their content even when it was uploaded by someone without permission and without any legible tagging information.
MySpace will be implementing the system with initial support for content from MTV Networks, with shows including The Colbert Report, Punk’d, and Sarah Silverman.
