|Description||Power Tools for Marketers|
|Angel, 9/2009 |
Attention Sciences helps B2B marketers responsible for demand generation personalize the content experience for anonymous site visitors.
The company’s flagship product, the Buyerlens Content Intelligence Platform, analyzes visitor content behavior in real-time to intelligently recommend additional content based on visitor persona (market segment + buyer role.) Recommendations are available via plug-and-play site components or via API for more advanced control.
Buyerlens Content Assessment and Persona Mapping tools (request invitation for free beta access) automation the process of defining target buyer personas and tagging content elements by market segment, buyer role, buying stage and content type.