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General Information
Phone(650) 433-1700


Company Headquarters
2465 East Bayshore Road
Suite 300
Palo Alto, CA, 94303


CEO and President & Chairman of the Board
VP Product Marketing, Americas
President & CEO
Senior VP of Development and Operations
Senior VP of Sales, Service and Support
Board of Directors
Board of Directors
Managing Director and General Manager DACH Region


Biz360, 4/2010


Service Providers

Public Relations



Attensity provides social analytics and engagement applications for Social Customer Relationship Management (Social CRM). Attensity’s text analytics software applications extract facts, relationships and sentiment from unstructured data, which comprise approximately 85% of the information companies store electronically.

The software uses natural language processing technology to address collective intelligence in blogs, online forums and social media such as Twitter and Facebook; the voice of the customer in surveys and emails; Customer Experience Management (CEM); e-services; research and e-discovery; risk and compliance; and intelligence analysis.

Corporations that use or have used Attensity software include Airbus, Charles Schwab, Citigroup, HP, JetBlue, Lloyds Banking Group, Safeway, Siemens, StubHub, TiVo, Travelocity, Unilever, Walgreens, Wells Fargo and Whirlpool. Government organizations that use or have have used Attensity solutions include the Federal Bureau of Investigation, the National Security Agency and the Defense Intelligence Agency.

As part of the 2012 election campaign, Attensity partnered with Yahoo! to provide social analytics around the televised GOP debates. Attensity also provided research on customer sentiment on campaign issues to media outlets such as USA Today.

Attensity was founded in 2000. An early investor in Attensity was In-Q-Tel, which funds technology to support the missions of the Central Intelligence Agency and the broader U.S. intelligence community (in the U.S., Attensity sells to the U.S. government through reseller inTTENSITY). In 2009, Palo Alto’s Attensity Corp. merged with Germany’s Empolis and Living-e AG to form Attensity Group. In 2010, Attensity Group acquired Biz360, Inc., a provider of social media monitoring and market intelligence solutions.

Attensity Group is a closely held private company. Its majority shareholder is aeris CAPITAL, a private Swiss investment office advising a high net-worth individual and his charitable foundation. Foundation Capital, Granite Ventures, and Scale Venture Partners were among Biz360’s investors and thus became shareholders in Attensity Group.

Recent Milestones

  • Check
    Attensity — Attensity named a winner in the Enterprise Product of the Year category of the Best in Biz Awards (12/14/12)
    Posted 12/17/12 at 5:45pm via
  • Check
    Attensity added Kirsten Bay as President & CEO. (12/1/12)
    Posted 1/30/13 at 7:22pm
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    Attensity — Announced availability of Analyze Tablet application for mobile devices as a free download in the App Store and Google Play Store. (11/27/12)
    Posted 11/30/12 at 4:25pm via
  • Check
    Attensity added Catherine H. van Zuylen as VP Product Marketing, Americas. (2/1/12)
    Posted 6/1/09 at 9:02am
  • Check
    Attensity — A “Facebook Analytics Module” is available with the latest release of Attensity Analyze 6.0 (9/12/11)
    Posted 6/13/12 at 7:01pm via
  • Check
    Attensity — Attensity signs deal with Twitter to secure access to the full Twitter "Firehose," or complete data stream (10/20/10)
    Posted 6/13/12 at 6:56pm via
  • Check
    Attensity — Attensity Group has announced its acquisition of Biz360. Biz360 Community Insights will be known as Attensity360. Terms of the deal were not disclosed (4/29/10)
    Posted 4/28/10 at 11:39pm via
  • Handshake
    Attensity acquired Biz360. (4/29/10)
    Posted 2/17/11 at 4:39pm via
  • Check
    Attensity added Ian Bonner as CEO and President & Chairman of the Board. (1/1/09)
    Posted 6/1/09 at 9:02am




Attensity Analyze

Attensity Respond

Attensity Voice of the Customer Command Center


  1. Attensity Group Acquires Biz360 ( [edit]
  2. Attensity Group Acquires Biz360 ( [edit]
    Attensity Partners with Twitter to Provide Innovative Social Media Customer Service and Analytics Application ( [edit]
    Deep Facebook Analytics on Posts, Surveys and Comments Now Available with Attensity Analyze 6.0 ( [edit]
    Attensity Analyze Tablet - App Store ( [edit]
    Best in Biz Awards ( [edit]
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Last Edited 2/5/14

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