Prior to its acquisition by Twitter in 2010, atebits made “suspiciously simple software” including the popular Tweetie iPhone and Macintosh Twitter client. Tweetie for iPhone won a 2009 Apple Design Award. Today, atebits’ software is represented as Twitter for Mac, Twitter for iPad, and formerly in Twitter for iPhone prior to the V4.0 update. Loren Brichter, founder of atebits, left Twitter in late 2011. It was suggested that this was due to clashes surrounding redesigned Twitter for iPhone app, though this rumor is unconfirmed.