| Website | arti-mediagroup.com |
| Category | Software |
| Phone | +65-6535-1233 |
| Employees | 10 |
| Founded | 10/07 |
Advertising in video is currently annoying, blocks content, and intrudes on the viewer’s experience. By understanding video content, Art-Media™ is able to bring a new advertising concept that is non-intrusive for the user allowing new monetization that brings the strengths of web advertising into the video domain. Arti-Media’s Target-Ad™ solution enables publishers to profit from new sources of ad revenues by providing additional IAB inventory in a non-intrusive manner on video.
Arti-Media’s service allows publishers’ videos to be processed and profiled automatically, a real-time solution with no human intervention. Arti-Media’s technology understands the layout, scheme, and dynamics of placing advertisements in optimal locations outside the main action of a video. Those locations are suitable for IAB formats. Specifically, the advertisements for videos are: • optimized by size, • volume, • time length, • type, • content consumption, • the price of the advertisement, • as well as CTR.
The outcome is additional inventory being placed in videos (overlay) and increased optimization reaching the higher engagement. By placing advertisements in optimal locations outside the main action yet keeping it in the focus of the viewer, the viewing experience, as well as the advertisements’ effectiveness, is enhanced, allowing publishers to maintain the essence of their videos.
Examples
Arti-Media’s product is commercialized and live within several portals/websites.
Besides examples at their website, www.arti-mediagroup.com, some examples can be seen at:
http://www.diagonal-view.com/v/220 - Acrobat Ads appear at 10sec(120x90), 33sec(125x125) http://www.123video.nl/playvideos.asp?MovieID=486091 Ads appear at 22sec ,147sec
Area of Operation Arti-Media is currently integrating its services with leading worldwide flash player vendors and ad servers. A list of publishers who currently enjoy their service is available upon request.
About Arti-Media™ Arti-Media brings ingenuity to video monetization, providing value-added services for online video publishers. The Company is a subsidiary of Artivision Technologies Ltd (SGX - Singapore Exchange, CATALIST: ARTIVIS), an international video content analysis (VCA) technology pioneer. More information about Arti-Media is available online at www.arti-mediagroup.com.
| Website | arti-media.com |
| Stage | Live |
| Launch Date | January 1, 2009 |
