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Acquired bycomScore
Date2/2010
TermsCash

General Information

Offices

Evansville, USA
110 Walnut St
Evansville, IN, 47708
USA

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ARSgroup

ARSgroup, the leading communication research agency, has helped top advertisers measure, forecast and optimize their advertising messages since 1968. The company’s extensive knowledge base and proven models have been validated through innovative, scientific research-on-research to help many of the world’s leading advertisers. ARSgroup’s digital age solutions are designed to evaluate and optimize campaigns comprised of any combination of touch points. From strategy development, to all stages of creative development, to in-market validation, ARSgroup helps local and global marketers build strong brands and services, proven through independent audits to help marketers meet and exceed their business objectives. Areas of expertise include: brand strategy, all stages of creative development, campaign evaluation across all marketing and media channels, media planning and strategy, ROI, and forecasting. The company provides solutions and consulting to advertisers and agencies across traditional and digital marketing including; media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.\

ARSgroup is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

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  1. ComScore Acquires Ad Researcher ARSgroup In All-Cash Deal (paidcontent.org) [edit]
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Last Edited 2/13/10

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