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General Information

Websiteargusinsights.com
Blogblog.argusinsight...
Twitter@argusinsights
CategoryOther
Phone1-877-992-7487
Emailsales@argusinsigh...
Employees6
Founded7/09
DescriptionUser Experience Analytics

Offices

Corporate Headquarters
104 Madera Court
Los Gatos, CA, 95032
USA

People

CEO and founder
VP of Business Development
Director of Marketing Communications

Funding

TOTAL $200k
VENTURE FUNDING TOTAL $200k
Angel, 5/10
$200k

Competitors

Tags

Argus Insights

Argus Insights is “A Bloomberg Terminal delivering IDEO insights to help you innovate like Apple”

Argus Insights provides a SaaS platform which analyzes user reviews and other social platforms to provide consumer electronics manufacturer and retailers with up-to-date and easy-to-digest information on the usage, sentiment, and mind share of products and their various dimensions and features. These insights provide customers with the tools to discover opportunities to disrupt, identify problem areas, plan product and market development, target new market opportunities, forecast for demand and product mix, analyze campaign performance, and take snapshots of a product’s mind share among users. Argus Insights’ Experience Equity measures predict market performance trends with significant mathematical correlation.

Offering: Consumer Innovation Analytics (CIA) SaaS Tools (Subscription) Customer Experience Analytics Reports (Subscription & On-Demand) Experience Analytics and Design Strategy Consulting

Customers include one of the top 10 consumer retailers in the US and one of the largest consumer electronics manufacturers in the world. Prior customers include Panasonic, Autodesk, SComm, Luidia, and Serendipity Innovations. The pipeline and future targets will maintain focus on consumer electronics manufacturers, retailers, and related service providers

Milestones

Videos

Screenshots

Argus Insights screenshot
Above: Attribute Funnel - iPhone 4
Uploaded: 7/1/11
Argus Insights screenshot
Above: Segmented Attribute Funnel - iPhone 4
Uploaded: 7/1/11
Argus Insights screenshot
Above: Buzz & Delight Landscape - Tablet Market
Uploaded: 7/1/11

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Last Edited 10/9/11

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