|Grant, 11/12 |
|Seed, 1/13 |
Arcametrics is an audience targeting platform for online display advertising. We build targeted audiences from a sample of an advertiser’s best customers, by finding consumers who exhibit similar attributes, purchase patterns, and browsing patterns as the sample. Our approach is unique in the types of data we use to build our predictive model, which includes both online and offline data, anonymous and otherwise. This is made possible by our patent-pending “correlation engine”, which weaves together data sources without a common key (such as a known individual).