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Acquired byNielsen
Price$1.3B
Date9/2013

General Information

Websitearbitron.com
Twitter@arbitroninc
CategoryAdvertising
Phone(888) 884-4731
Employees
DescriptionMedia and marketing research firm

Offices

Columbia, USA
9705 Patuxent Woods Drive
Columbia, MD, 21046
USA

People

Chairman of the Board
President & Chief Executive Officer
Board of Directors
Board of Directors
Executive Vice President, Finance and Chief Financial Officer
Executive Vice President, Chief Sales & Marketing Officer

Acquisitions

Total$24M
Zokem, 7/2011 $24M
Integrated Media Measurement (IMMI), 6/2010

Tags

Arbitron

Arbitron Inc. provides media and marketing information services in the United States and internationally. The company’s services include radio audience estimates and related services to radio stations, advertising agencies, and advertisers in the United States; estimating national radio audiences and the size and composition of audiences of network radio programs and commercials; and providing software used for accessing and analyzing its media audience and marketing information data. It also provides consumer, shopping, and media usage information services to radio, cable television, advertising, advertisers, retailers, out-of-home media, and online media industries, as well as to broadcast television and print media industries. The company was formerly known as Ceridian Corporation. Arbitron Inc. was founded in 1912 and is headquartered in Columbia, Maryland.

Recent Milestones

Videos

Screenshots

Arbitron screenshot
Above: Arbitron
Uploaded: 8/9/11

Sources

  1. Nielsen closes $1.3B acquisition of Columbia-based Arbitron (bizjournals.com) [edit]
  2. Mobile Research Firm Zokem Acquired For Up To $24M (techcrunch.com) [edit]
  3. Arbiton acquires IMMI , IMMI to change name to Audience Measurement Technologies. (mediaweek.com) [edit]
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Last Edited 2/13/14

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