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General Information

Websiteapture.com
Blogblog.apture.com
Twitter@apture
CategoryConsumer Web
Email
Employees
Founded6/07
DescriptionRich multimedia linking

Offices

San Francisco, USA
539 Bryant St., Suite 401
San Francisco, CA, 94107
USA

People

Co-Founder and CTO
Co-founder and CEO
Advisor
Board Member

Former People

Evangelist

Funding

Total$4.6M
Angel, 7/07
Beau Vrolyk
Paul Maritz
Steve Taylor
$500k
Series A, 3/09
Clearstone Venture Partners
$4.1M

Competitors

Tags

Apture

Apture allows publishers and bloggers to link and incorporate several media items into a dynamic layer above their pages. Publishers have to embed a single line of Javascript code into their site and then sign into their Apture account. By highlighting words or phrases Apture allows publishers to link, providing appropriate content to choose between. When the reader clicks a small window opens with related items selected by the publisher. The reader can view the content be it text, video or photos. Readers access these items without leaving the original page.

Milestones

Videos

Above:

Vator TV interview 3/09

Added: 3/26/09
Above:

This video was originally published on Beet.TV

Added: 9/23/09

Screenshots

Apture screenshot
Above: Apture Screenshot -- #1
Uploaded: 6/8/09

Traffic Analytics

Quantcast

Livegraph

Compete

Apture

Sources

  1. Q&A: David Stern on Clearstone's backing Apture (thedeal.com) [edit]
  2. Apture Raises $4.1 Million Round For Contextual Rich Media Overlays (techcrunch.com) [edit]
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Last Edited 11/17/09

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