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Acquired byGoogle
Date11/2011

General Information

Offices

San Francisco, USA
539 Bryant St., Suite 401
San Francisco, CA, 94107
USA

People

Co-founder and CEO
Co-Founder and CTO
Publisher Development
VP of Operations & Marketing
Board Member
Board of Directors

Funding

TOTAL $4.6M
FUNDING TOTAL $4.6M
Angel, 7/2007
Beau Vrolyk
Paul Maritz
Steve Taylor
$500k
Series A, 3/2009
Clearstone Venture Partners
$4.1M

Competitors

Tags

Apture

Apture allows publishers and bloggers to link and incorporate several media items into a dynamic layer above their pages. Publishers have to embed a single line of Javascript code into their site and then sign into their Apture account. By highlighting words or phrases Apture allows publishers to link, providing appropriate content to choose between. When the reader clicks a small window opens with related items selected by the publisher. The reader can view the content be it text, video or photos. Readers access these items without leaving the original page.

Recent Milestones

Videos

Above:

Vator TV interview 3/09

Added: 3/26/09
Above:

This video was originally published on Beet.TV

Added: 9/23/09
Above:

Scoble interview Tristan Harris 10/2010

Added: 10/23/10

Screenshots

Apture screenshot
Above: Apture Screenshot -- #1
Uploaded: 6/8/09

Traffic Analytics

Quantcast

Livegraph

Compete

Apture

Sources

  1. Google Takes Two: Buys Apture To Enhance Chrome, Katango To Beef Up Google+ (paidcontent.org) [edit]
  2. Q&A: David Stern on Clearstone's backing Apture (thedeal.com) [edit]
  3. Apture Raises $4.1 Million Round For Contextual Rich Media Overlays (techcrunch.com) [edit]
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Last Edited 4/4/14

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