Apture

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Apture allows publishers and bloggers to link and incorporate multimedia items into their pages. Publishers have to embed some Javascript code into their site and then sign into their Apture account. By highlighting words or phrases Apture allows publishers to link, providing appropriate content to choose between. When the reader clicks a small window opens with related items selected by the publisher. The reader can view the content be it text, video or photos. Readers access these items without leaving the original page.

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