Aprimo delivers technology and insight that accelerates marketing productivity and the ability of marketing to document performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation. Aprimo Marketing Studio offers an integrated, interactive marketing solution that enables to develop, implement and manage every aspect of online marketing activities. Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Marketing Studio is designed as a true Software-as-a-Service system to tap underserved market and establish a leadership position in the emerging Online Marketing Management space aimed at mid-size and larger companies.

Recent Milestones
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Aprimo was acquired by Teradata for $525M. (12/22/10)

Posted 12/22/10 at 3:57am via techcrunchit.com
Aprimo received $14.5M in Venture Round funding. (1/1/05)

Posted 10/5/10 at 4:58am via comparecrm.com