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Acquired byTeradata
Price$525M
Date12/2010

General Information

Websiteaprimo.com
Twitter@aprimomarketing
CategoryEnterprise
Phone317-803-4300
Employees
Founded1998
Descriptiondocument effective performance

Offices

HQ
900 East 96th Street
Suite 400
Indianapolis, IN, 46240
USA

People

Investor

Funding

TOTAL $14.5M
FUNDING TOTAL $14.5M
Venture Round, 1/2005
Frazier Technology Ventures
Blue Chip Venture Company
Sigma Partners
Jordan, Edmiston Group
$14.5M

Competitors

Service Providers

Branding / Experience Design

Tags

Aprimo

Aprimo delivers technology and insight that accelerates marketing productivity and the ability of marketing to document performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation. Aprimo Marketing Studio offers an integrated, interactive marketing solution that enables to develop, implement and manage every aspect of online marketing activities. Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Marketing Studio is designed as a true Software-as-a-Service system to tap underserved market and establish a leadership position in the emerging Online Marketing Management space aimed at mid-size and larger companies.

Recent Milestones

Videos

Screenshots

Aprimo screenshot
Above: screenshot 1
Uploaded: 11/18/11

Traffic Analytics

Compete

Aprimo

Sources

  1. Teradata Buys Marketing Automation Software Company Aprimo For $525M (techcrunchit.com) [edit]
  2. Aprimo Achieves Record Growth In Revenues And New Customer Wins (comparecrm.com) [edit]
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Last Edited 2/6/14

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