| Website | apptera.com |
| Blog | apptera.com/blog.... |
| Category | Mobile/Wireless |
| Phone | 650.635.0600 |
| Employees | |
| Founded | 2001 |
| Description | mobile advertising |
| Total | $20.2M |
| Series D, 6/07 Alloy Ventures Lightspeed Venture Partners Walden International | $9.74M |
| Unattributed, 11/08 Alloy Ventures Lightspeed Venture Partners Walden Venture Capital | $10.5M |
Mobile devices are the “third screen” of advertising. As mobile devices increasingly become the consumer’s primary mode of communication, the need for companies to harness the power of mobile advertising is critical. Apptera puts the “Voice” in mobile advertising.
Apptera’s Voice & Visual Mobile Advertising Marketplace empowers mobile advertising by dynamically serving voice ads within the phone channel and enhancing them with interactive visual capabilities. Callers can respond to voice ads and have special offers such as coupons and promotional codes sent in real-time directly to their mobile device. This dynamic capability creates a level of advertising relevance and immediacy as powerful as any marketing technology being used today.