|Description||Social Media Analytics|
Union Metrics builds social analytics tools. Located in San Francisco, CA, Union Metrics is the maker of the popular Twitter analytics service TweetReach, and Union Metrics for Tumblr, the first enterprise listening analytics tool for Tumblr.
TweetReach provides a set of tools that measure the impact of tweets about any topic, hashtag, username or URL on Twitter. TweetReach reports include in-depth social analytics like reach, exposure, and tweet and contributor details. TweetReach customers use the tools to monitor tweets about their brands, track media events, run marketing campaigns, or hold contests and games on Twitter.
Union Metrics for Tumblr, Tumblr’s preferred analytics provider, was launched in November 2012 as the first Tumblr engagement analytics product based on the full firehose of Tumblr data and featuring full-text search of that firehose. Union Metrics for Tumblr provides professional-grade subscriptions designed for brands and agencies running marketing campaigns on Tumblr.
|Launch Date||April 2, 2009|
|Tags||metrics, analysis, social-media, measurement, twitter, twitter-app|
TweetReach provides detailed reach analysis for any search term on how tweets about that term have spread on Twitter. A Twitter measurement tool, TweetReach allows users to easily track tweets in real time and analyze trends for key metrics like reach, exposure and influencers.