Acquired by AT&T
Details
Industries Ad NetworkAdvertisingE-CommerceInternetSaaSSoftwareHeadquarters Regions Greater New York Area, East Coast, Northeastern US Sub-Organization of XandrFounded Date Sep 2007 Founders Brian O'Kelley, Mike Nolet Operating Status Closed Last Funding Type Secondary Market Also Known As AppNexus, A Xandr Company Legal Name AppNexus Inc. Related Hubs AppNexus Alumni Founded Companies Hub Tags Exited Unicorn, Pledge 1%
Company Type For Profit
Contact Email info@appnexus.com Phone Number 646-723-7844
AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising. Its enterprise technology platform maximizes yield and campaign performance for sellers and buyers of online inventory, provides trading solutions and marketplaces for Internet advertising, and allows advertisers to build a trading desk, an
advertising network, and a custom exchange.
AppNexus also provides a digital advertising delivery platform that enables publisher clients to maximize revenue across various demand sources, AppNexus Publisher Suite that powers advertisement serving, planning and forecasting, diverse marketplace sales, and direct campaign management solutions, PriceCheck, a header bidding solution for banner, video, and interstitial advertising units, and AppNexus Apps program, an application platform for third-party technology vendors and existing customers to build features for their own clients and reach new audiences.
Brian O'Kelley and Mike Nolet founded AppNexus in September 2007, with its headquarters in New York City and additional offices in several cities in the United States and other countries.
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M&A Details
Transaction Name AppNexus acquired by AT&TAcquired by AT&TAnnounced Date Jun 19, 2018 Price $1.6B