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General Information

Offices

Headquarter
Rosenstraße 17
Berlin, 10178, DEU
AppLift Inc.
6 Mint Plaza, #802
San Francisco, CA, 94103
USA
AppLift Korea Inc.
Building B. 1301, Boutique Monaco
1316-5, Seocho dong Seocho-gu
Seoul, 137-857, KOR

People

Co-Founder & Managing Director
Co-Founder & CEO
Account Manager
Managing Director US
Managing Director Asia

Funding

TOTAL $20M
FUNDING TOTAL $20M
Series A, 6/2013
Prime Ventures
$13M
Series B, 10/2013
Prime Ventures
$7M

Tags

AppLift

AppLift is a mobile games marketing platform. The company was founded in August 2012 by Kaya Taner, Tim Koschella and Hitfox Group.

AppLift’s platform helps mobile game advertisers acquire loyal and paying gamers at scale on a performance basis. Via its proprietary Customer Lifetime Value Optimization Technology for user acquisition, AppLift focuses on tracking and maximizing the lifetime value of the users delivered to optimize campaign ROI and achieve the most efficient allocation of marketing budgets across traffic channels.

On the supply side, media partners can easily and effectively monetize all their mobile traffic with relevant game offers, on both iOS and Android. Through non-intrusive and engaging native ad formats as well as a proprietary eCPM optimization algorithm, developers can maximize revenue while preserving their app’s user experience.

AppLift offers its partners extensive and personalized support in order to deliver the highest performance. AppLift partners with 300+ quality game publishers such as King, Wooga and EA and with 2000+ Media Partners to deliver high-quality traffic.

The company currently employs 90 people from over 25 nationalities and is headquartered in Berlin with further offices in San Francisco and Seoul.

Recent Milestones

Videos

Screenshots

AppLift screenshot
Above: Home Page
Uploaded: 10/16/13

Sources

  1. HitFox-Incubated Mobile Games Marketing Platform AppLift Raises $13M Series A (techcrunch.com) [edit]
  2. Mobile Games Marketing Platform AppLift Raises Further $7M, Poaches Two Rocket Internet MDs (techcrunch.com) [edit]
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Last Edited 4/7/14

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